As the Banc of California Stadium celebrates a grand opening, Lafc Sports, owned by Tom Penn, has announced the formation of Banc of California Stadium Entertainment (Bocse). Adam Friedman will lead as president of Bocse and Evp of Lafc Sports, based in downtown Los Angeles. He’ll report directly to Penn.
Friedman arrives from Nederlander Concerts, where he served as CEO. He has also held senior positions at House of Blues Concerts and Universal Concerts and was a past president of the North American Concert Promoters Association. He started out in the live music industry at McA Concerts in 1992.
The stadium, which is located adjacent to the L.A. Coliseum and a stone’s throw from the USC campus, will will serve as home to the Los Angeles Football Club (Lafc) as well as host music concerts and festivals, local sporting competitions and corporate functions, among other major events. Its capacity,...
Friedman arrives from Nederlander Concerts, where he served as CEO. He has also held senior positions at House of Blues Concerts and Universal Concerts and was a past president of the North American Concert Promoters Association. He started out in the live music industry at McA Concerts in 1992.
The stadium, which is located adjacent to the L.A. Coliseum and a stone’s throw from the USC campus, will will serve as home to the Los Angeles Football Club (Lafc) as well as host music concerts and festivals, local sporting competitions and corporate functions, among other major events. Its capacity,...
- 5/16/2018
- by Variety Staff
- Variety Film + TV
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