Amazon Studios has brought on board Greg Coleman as its global head of franchise marketing, where he will be tasked with overseeing the team in charge of TV and film fantasy and sci-fi originals — including the upcoming “Lord of the Rings” series.
In leading Amazon’s genre-focused marketing, Coleman and his team will look to engage mass audiences across the world via the streaming studio’s marketing campaigns and support global expansion of the fantasy and sci-fi brands in its portfolio.
The marketing exec was most recently vice president of worldwide marketing and franchise management at Walt Disney Animation Studios, where he built franchises and campaigns around major Disney properties, notably blockbuster animated features “Frozen” and “Frozen 2.” Prior to that, Coleman held senior positions in marketing strategy and worldwide for Walt Disney Studios Motion Pictures, and previously worked in marketing strategy and research at MGM Studios.
When Coleman begins...
In leading Amazon’s genre-focused marketing, Coleman and his team will look to engage mass audiences across the world via the streaming studio’s marketing campaigns and support global expansion of the fantasy and sci-fi brands in its portfolio.
The marketing exec was most recently vice president of worldwide marketing and franchise management at Walt Disney Animation Studios, where he built franchises and campaigns around major Disney properties, notably blockbuster animated features “Frozen” and “Frozen 2.” Prior to that, Coleman held senior positions in marketing strategy and worldwide for Walt Disney Studios Motion Pictures, and previously worked in marketing strategy and research at MGM Studios.
When Coleman begins...
- 2/19/2021
- by Elaine Low
- Variety Film + TV
In Ukonwa Ojo’s first major hire since she joined Amazon Studios as Chief Marketing Officer Of Prime Video, she has brought in Disney’s Greg Coleman as Global Head of Franchise Marketing. He will start March 1, reporting to Ojo.
In the new role, Coleman will lead Amazon’s marketing team dedicated to fantasy and sci-fi originals for both series and films. Coleman and his team will create marketing campaigns and spearhead global expansion of fantasy and sci-fi brands, including the upcoming The Lord of the Rings series.
Coleman joins Amazon from Walt Disney Animation Studios where he most recently served as VP, Worldwide Marketing & Franchise Management. During his tenure, Greg helped launch such hit movies as Frozen and Frozen 2, the #1 and #2 animated films in box office history, with the original movie also winning the Academy Award for Best Animated Feature Film of the Year and Best Achievement in...
In the new role, Coleman will lead Amazon’s marketing team dedicated to fantasy and sci-fi originals for both series and films. Coleman and his team will create marketing campaigns and spearhead global expansion of fantasy and sci-fi brands, including the upcoming The Lord of the Rings series.
Coleman joins Amazon from Walt Disney Animation Studios where he most recently served as VP, Worldwide Marketing & Franchise Management. During his tenure, Greg helped launch such hit movies as Frozen and Frozen 2, the #1 and #2 animated films in box office history, with the original movie also winning the Academy Award for Best Animated Feature Film of the Year and Best Achievement in...
- 2/19/2021
- by Nellie Andreeva
- Deadline Film + TV
Amazon Studios has hired a new executive to spearhead the marketing of big franchises like its forthcoming The Lord of the Rings series.
Greg Coleman joins the streamer as global head of franchise marketing, where he will oversee the team dedicated to getting the word out about fantasy and sci-fi originals films and TV series. He will start March 1 and report to Amazon Studios marketing chief Ukonwa Ojo.
In a memo to staff announcing the hire, Ojo wrote that Coleman “will lead the team to effectively engage mass audiences on a global scale through compelling marketing campaigns.”
Coleman most ...
Greg Coleman joins the streamer as global head of franchise marketing, where he will oversee the team dedicated to getting the word out about fantasy and sci-fi originals films and TV series. He will start March 1 and report to Amazon Studios marketing chief Ukonwa Ojo.
In a memo to staff announcing the hire, Ojo wrote that Coleman “will lead the team to effectively engage mass audiences on a global scale through compelling marketing campaigns.”
Coleman most ...
- 2/18/2021
- The Hollywood Reporter - Film + TV
Amazon Studios has hired a new executive to spearhead the marketing of big franchises like its forthcoming The Lord of the Rings series.
Greg Coleman joins the streamer as global head of franchise marketing, where he will oversee the team dedicated to getting the word out about fantasy and sci-fi originals films and TV series. He will start March 1 and report to Amazon Studios marketing chief Ukonwa Ojo.
In a memo to staff announcing the hire, Ojo wrote that Coleman “will lead the team to effectively engage mass audiences on a global scale through compelling marketing campaigns.”
Coleman most ...
Greg Coleman joins the streamer as global head of franchise marketing, where he will oversee the team dedicated to getting the word out about fantasy and sci-fi originals films and TV series. He will start March 1 and report to Amazon Studios marketing chief Ukonwa Ojo.
In a memo to staff announcing the hire, Ojo wrote that Coleman “will lead the team to effectively engage mass audiences on a global scale through compelling marketing campaigns.”
Coleman most ...
- 2/18/2021
- The Hollywood Reporter - Movie News
BuzzFeed has tendered roughly 20 layoffs on its business team, but concurrently announced plans to hire 45 additional staffers as the company pivots away from its reliance on Facebook and towards new revenue sources, including ecommerce and programmatic display ads.
The latest cuts arrive after a round of 100 layoffs and a company-wide restructuring last November amid missed revenue goals. Additionally, Recode reports that BuzzFeed's future in France -- where it counts 14 employees -- remains up in the air, and that it has notified the team there about potential cuts. That said, BuzzFeed is reportedly interested in rolling out to other international markets via syndication deals. Finally, BuzzFeed tells Recode that it is no longer seeking a COO to replace former president Greg Coleman after chief revenue officer Lee Brown joined the company’s senior management team in November and has since taken on additional responsibilities.
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The latest cuts arrive after a round of 100 layoffs and a company-wide restructuring last November amid missed revenue goals. Additionally, Recode reports that BuzzFeed's future in France -- where it counts 14 employees -- remains up in the air, and that it has notified the team there about potential cuts. That said, BuzzFeed is reportedly interested in rolling out to other international markets via syndication deals. Finally, BuzzFeed tells Recode that it is no longer seeking a COO to replace former president Greg Coleman after chief revenue officer Lee Brown joined the company’s senior management team in November and has since taken on additional responsibilities.
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- 6/8/2018
- by Geoff Weiss
- Tubefilter.com
BuzzFeed has named its first chief content officer, tapping former Meredith VP and general manager of video Melinda Lee.
Lee will join BuzzFeed next month and will be in charge of the BuzzFeed Media Brands division, which includes recipe site Tasty, fashion’s Nifty, the beauty site As/Is, healthy food-focused Goodful, and millennial parents platform Playfull, the latter a joint venture with NBCUniversal.
BuzzFeed Media Brands was created in December following a massive restructuring of the company, a move which included more than 100 layoffs. President Greg Coleman was also moved into a new role. Several other divisions were created devoted to commerce and distribution partnerships.
CEO Jonah Peretti said in December that the company’s “business” unit “was built to support direct-sold advertising, but will need to bring in different, more diverse expertise,” Peretti wrote. “As our strategy evolves, we need to evolve our organization, too.”
Departments affected by the December layoffs included sales,...
Lee will join BuzzFeed next month and will be in charge of the BuzzFeed Media Brands division, which includes recipe site Tasty, fashion’s Nifty, the beauty site As/Is, healthy food-focused Goodful, and millennial parents platform Playfull, the latter a joint venture with NBCUniversal.
BuzzFeed Media Brands was created in December following a massive restructuring of the company, a move which included more than 100 layoffs. President Greg Coleman was also moved into a new role. Several other divisions were created devoted to commerce and distribution partnerships.
CEO Jonah Peretti said in December that the company’s “business” unit “was built to support direct-sold advertising, but will need to bring in different, more diverse expertise,” Peretti wrote. “As our strategy evolves, we need to evolve our organization, too.”
Departments affected by the December layoffs included sales,...
- 3/30/2018
- by Bruce Haring
- Deadline Film + TV
BuzzFeed, long the poster child for pure-digital growth, is shedding 100 jobs in a significant restructuring, and president Greg Coleman is transitioning into a new, unspecified role. The layoffs, confirmed in a staff memo from CEO Jonah Peretti, will affect mainly the company's "business" unit. The group "was built to support direct sold advertising but will need to bring in different, more diverse expertise,” Peretti wrote. "As our strategy evolves, we need to evolve…...
- 11/29/2017
- Deadline TV
BuzzFeed has a new leader in its ranks. The media publisher has appointed Frank Cooper III as the company’s new Chief Marketing Officer and Chief Creative Officer.
Cooper will be in charge of overseeing BuzzFeed’s entire global business and brand. The new BuzzFeed executive will work alongside the company’s leadership team to conduct market research, drive revenue, develop brand partnerships, and oversee marketing. Cooper will also lead BuzzFeed’s creative team and its branded content initiatives with the company’s advertising partners.
Cooper arrives at BuzzFeed with over 30 years of marketing industry experience. Previously, the new BuzzFeed executive was the Cmo of Global Consumer Engagement for PepsiCo. Before that, Cooper held marketing leadership positions at AOL and Def Jam Records. Cooper will report to BuzzFeed President Greg Coleman and work out of the company’s New York office starting in late June 2015.
“Throughout my career, I’ve...
Cooper will be in charge of overseeing BuzzFeed’s entire global business and brand. The new BuzzFeed executive will work alongside the company’s leadership team to conduct market research, drive revenue, develop brand partnerships, and oversee marketing. Cooper will also lead BuzzFeed’s creative team and its branded content initiatives with the company’s advertising partners.
Cooper arrives at BuzzFeed with over 30 years of marketing industry experience. Previously, the new BuzzFeed executive was the Cmo of Global Consumer Engagement for PepsiCo. Before that, Cooper held marketing leadership positions at AOL and Def Jam Records. Cooper will report to BuzzFeed President Greg Coleman and work out of the company’s New York office starting in late June 2015.
“Throughout my career, I’ve...
- 6/3/2015
- by Bree Brouwer
- Tubefilter.com
Buzzfeed has hired former Huffington Post exec Greg Coleman as its new president, replacing Jon Steinberg, who stepped down in May. Coleman, who formerly served as president of HuffPo and ad tech company Criteo, has more than three decades of experience in digital sales, advertising, tech and media. He was also an early executive at Yahoo and AOL, and prior to that, he worked in magazine publishing. “Social, content-driven advertising has really come of age in the last three years, and Greg joining us validates that enormous shift. Greg helped transform industries at Huffington Post and Criteo and now
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- 8/6/2014
- by Hilary Lewis
- The Hollywood Reporter - Movie News
BuzzFeed has found a new president to lord over its kingdom of 10 Most Adorable Times That This Kitten Was Adorable lists. Greg Coleman, former president of Huffington Post and the ad tech company Criteo, will join BuzzFeed as president, the company said Tuesday. Coleman, whose resume also includes stints as an executive at Yahoo! and AOL, will also hold a seat on the company's Board of Directors. Based in New York, he will be tasked with the management and growth of all aspects of BuzzFeed. Also read: BuzzFeed Editor Ben Smith Details All 41 Instances of Political Reporter's Plagiarism “There is no.
- 8/5/2014
- by Tim Kenneally
- The Wrap
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