Quaker Oats has announced plans to rename their 130-year-old Aunt Jemima brand in an effort “to make progress toward racial equality.”
In a statement Wednesday (via NBC News), Quaker Oats — who purchased the Aunt Jemima brand of syrup and pancake mixes in 1926 — admitted the racial history of the brand, which was named after the minstrel song “Old Aunt Jemima.”
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Quaker Oats’ vice president and chief marketing officer Kristin Kroepfl said in a statement. “As we work to make...
In a statement Wednesday (via NBC News), Quaker Oats — who purchased the Aunt Jemima brand of syrup and pancake mixes in 1926 — admitted the racial history of the brand, which was named after the minstrel song “Old Aunt Jemima.”
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Quaker Oats’ vice president and chief marketing officer Kristin Kroepfl said in a statement. “As we work to make...
- 6/17/2020
- by Daniel Kreps
- Rollingstone.com
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