The moment the bungee chord snapped
The government has released an ad to warn of the dangers of traveling abroad without makign the right preparatiuons.
The video tells the story of Australian Erin Langworthy, who fell 360 feet into a river in Zambia in 2011 after her bungee cord broke.
The ad is for the government’s Smartraveler service, which is run by the Department of Foreign Affairs and Trade. The campaign is from Jwt Sydney.
Smartraveler is encouraging Australians to share their travel tales on a campaign website for the chance to win a share of $6,000 in travel vouchers.
The post Bungee jump horror ad warns Aussies of the dangers of foreign travel appeared first on mUmBRELLA.
The government has released an ad to warn of the dangers of traveling abroad without makign the right preparatiuons.
The video tells the story of Australian Erin Langworthy, who fell 360 feet into a river in Zambia in 2011 after her bungee cord broke.
The ad is for the government’s Smartraveler service, which is run by the Department of Foreign Affairs and Trade. The campaign is from Jwt Sydney.
Smartraveler is encouraging Australians to share their travel tales on a campaign website for the chance to win a share of $6,000 in travel vouchers.
The post Bungee jump horror ad warns Aussies of the dangers of foreign travel appeared first on mUmBRELLA.
- 11/19/2012
- by Robin Hicks
- Encore Magazine
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