McDonald’s underlies its Loose Change Menu campaign with an operatic score in a new ad from Ddb.
The ad – “Stretch” – features the bedraggled owner of a cluttered curio store using an elaborate contraption of tied together walking sticks to reach a distant $2 coin.
View the ad:
Credits:
McDonald’s:
Chief Marketing Officer: Mark Lollback VP/Director of Marketing: Madeleine Fitzpatrick Marketing Manager: Jenny O’Regean Senior Brand Manager: Vanessa Rowed
Ddb:
Executive Creative Director: Dylan Harrison Creative Directors: Cam Hoelter & Richard Morgan Creative Team: David Fraser & Dantie Van Der Merwe Managing Partner: Richard Morewood Senior Business Director: Sara Tomonari Senior Business Manager: Lisa Little
Partners:
Production: Prodigy Films Director: Steve Hudson Producer: Marge McInness DoP: Jeremy Rouse
The post McDonald’s turns operatic in new ad for Loose Change menu appeared first on mUmBRELLA.
The ad – “Stretch” – features the bedraggled owner of a cluttered curio store using an elaborate contraption of tied together walking sticks to reach a distant $2 coin.
View the ad:
Credits:
McDonald’s:
Chief Marketing Officer: Mark Lollback VP/Director of Marketing: Madeleine Fitzpatrick Marketing Manager: Jenny O’Regean Senior Brand Manager: Vanessa Rowed
Ddb:
Executive Creative Director: Dylan Harrison Creative Directors: Cam Hoelter & Richard Morgan Creative Team: David Fraser & Dantie Van Der Merwe Managing Partner: Richard Morewood Senior Business Director: Sara Tomonari Senior Business Manager: Lisa Little
Partners:
Production: Prodigy Films Director: Steve Hudson Producer: Marge McInness DoP: Jeremy Rouse
The post McDonald’s turns operatic in new ad for Loose Change menu appeared first on mUmBRELLA.
- 1/22/2013
- by mumbrella
- Encore Magazine
Volkswagen has unveiled its most important product launch of the year with a campaign for the small car, Volkswagen Up!.
Created by Ddb Sydney, a TV campaign will be supported by street furniture, print executions, a microsite and web banners which will run nationally.
Nick Pringle, creative director at Ddb Sydney commented: “Working on the launch of the up! was a huge opportunity but also a challenge, because small cars have such a negative perception in Australia. The phrase ʻtin can on wheelsʼ springs to mind. Who better to tell our story than a lovable old-timer who believes that heʼs being driven in a big car, such is the quality of the new up!.”
Jutta Friese, Gm Marketing of Volkswagen, said: “The launch of the Volkswagen up! is our most important product launch for the year as it marks our entry into the sub-light category. The up! sets a new...
Created by Ddb Sydney, a TV campaign will be supported by street furniture, print executions, a microsite and web banners which will run nationally.
Nick Pringle, creative director at Ddb Sydney commented: “Working on the launch of the up! was a huge opportunity but also a challenge, because small cars have such a negative perception in Australia. The phrase ʻtin can on wheelsʼ springs to mind. Who better to tell our story than a lovable old-timer who believes that heʼs being driven in a big car, such is the quality of the new up!.”
Jutta Friese, Gm Marketing of Volkswagen, said: “The launch of the Volkswagen up! is our most important product launch for the year as it marks our entry into the sub-light category. The up! sets a new...
- 10/7/2012
- by Robin Hicks
- Encore Magazine
"I'm Ice Man"... "Don't be ridiculous"
Director Justin Reardon is behind the camera for a new campaign for Wrigley’s Eclipse Chewy Mints.
The Chew Your Way to Fresh campaign, which sees a couple morph from feeling down to feeling fresh, was created by Ddb Sydney through production company Station.
The ad comes about a year after Ddb created a spot for Wrigley’s in which a man frosts up a window after eating an Eclipse mint.
Ddb’s planning director David Chriswick said: “This ad is once again the outcome of a desire to build more engaging brand experiences. Last year’s ‘Toll Booth’ spot got the ball rolling and this new work is a step forward again. The product is great and we’re all determined to make the brand as equally successful through distinctive advertising that people like to spend some time with.”
Chris Blayney, Wrigley marketing...
Director Justin Reardon is behind the camera for a new campaign for Wrigley’s Eclipse Chewy Mints.
The Chew Your Way to Fresh campaign, which sees a couple morph from feeling down to feeling fresh, was created by Ddb Sydney through production company Station.
The ad comes about a year after Ddb created a spot for Wrigley’s in which a man frosts up a window after eating an Eclipse mint.
Ddb’s planning director David Chriswick said: “This ad is once again the outcome of a desire to build more engaging brand experiences. Last year’s ‘Toll Booth’ spot got the ball rolling and this new work is a step forward again. The product is great and we’re all determined to make the brand as equally successful through distinctive advertising that people like to spend some time with.”
Chris Blayney, Wrigley marketing...
- 9/11/2012
- by Robin Hicks
- Encore Magazine
Ddb Sydney has announced the hire of two creative teams from Ogilvy Sydney.
The announcement:
Sydney, Australia (19 July 2012) – Ddb Group Sydney has today announced the arrival of two creative duos; Dantie van der Merwe and David Fraser from Ogilvy Sydney and Omid Amidi and Luke Acret, also from Ogilvy Sydney.
Having joined Ddb Group Sydney earlier this year, van der Merwe and Fraser originate from Ogilvy Johannesburg, where they worked on global brands including Audi, Sprite, Espn and the Discovery Channel. Fraser and van der Merwe have both had multiple campaigns shortlisted at Cannes. van der Merwe’s work for Dstv has also been featured on Shots as well as making finalist for multiple Cannes awards and a London International award. In addition, Fraser won a bronze Clio for a BBC Food print campaign and his History Channel print campaign won ‘in book’ at the One Show.
Acret and Amidi teamed up at Ogilvy Sydney,...
The announcement:
Sydney, Australia (19 July 2012) – Ddb Group Sydney has today announced the arrival of two creative duos; Dantie van der Merwe and David Fraser from Ogilvy Sydney and Omid Amidi and Luke Acret, also from Ogilvy Sydney.
Having joined Ddb Group Sydney earlier this year, van der Merwe and Fraser originate from Ogilvy Johannesburg, where they worked on global brands including Audi, Sprite, Espn and the Discovery Channel. Fraser and van der Merwe have both had multiple campaigns shortlisted at Cannes. van der Merwe’s work for Dstv has also been featured on Shots as well as making finalist for multiple Cannes awards and a London International award. In addition, Fraser won a bronze Clio for a BBC Food print campaign and his History Channel print campaign won ‘in book’ at the One Show.
Acret and Amidi teamed up at Ogilvy Sydney,...
- 7/19/2012
- by Robin Hicks
- Encore Magazine
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