Tony Pace, an advertising industry veteran who parlayed top jobs at two of Madison Avenue’s biggest agencies into a role at a major restaurant chain where he prodded TV networks to test new ways of weaving products into programming, has died. He was 64 years old and was in a snowmobile accident Feb. 8 while visiting Montana for an Olympics-related hospitality event hosted by NBCUniversal.
Pace was an advocate for doing more than just the usual kinds of advertising. As chief marketing officer for the Subway Franchisee Advertising Fund Trust, Pace helped pay for the production of episodes of the NBC comedy spy series “Chuck”; was an early backer of creating advertiser-backed content for Hulu in the form of ten minute shorts called “The 4 to 9ers”; and even helped secure an entire scene about Subway sandwiches in the CBS drama “Hawaii Five-0.”
He wanted viewers to talk about the sandwich chain...
Pace was an advocate for doing more than just the usual kinds of advertising. As chief marketing officer for the Subway Franchisee Advertising Fund Trust, Pace helped pay for the production of episodes of the NBC comedy spy series “Chuck”; was an early backer of creating advertiser-backed content for Hulu in the form of ten minute shorts called “The 4 to 9ers”; and even helped secure an entire scene about Subway sandwiches in the CBS drama “Hawaii Five-0.”
He wanted viewers to talk about the sandwich chain...
- 2/11/2022
- by Brian Steinberg
- Variety Film + TV
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