Ron Burgundy is selling a lot of cars. AdAge reports thats Sales of the new Durango — the car Will Ferrell is hawking as his “Anchorman” character — were up 59 percent in October, to 5,120 units, and are up 50 percent for the year. Also read: How Will Ferrell’s Ron Burgundy Became Dodge’s Best Car Salesman Ever Edmunds.com analyst Michelle Krebs told AdAge that shopping for the Durango soared on the site after the ads launched Oct. 5, and Dodge brand manager Tim Kuniskis said the company has had an 80 percent increase in online traffic. Ferrell must consider the Durango...
- 11/6/2013
- by Tim Molloy
- The Wrap
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