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BMX star Nigel Sylvester has signed with WME Sports in all areas.
Best known for his career in competitive BMX bike racing, Sylvester has segued into fashion, video content with a digital travel series, Go, publishing and philanthropy.
The Go series chronicles Sylvester’s bicycle adventures worldwide, having earned over 100 million views over seven episodes. And photos shot during his explorations, whether in London, Tokyo or the Dubai desert, went into a coffee table book under the same Go moniker that was released by publisher Rizzoli.
On the fashion side, Sylvester has struck global partnerships and product collaborations with Nike and his Jordan 1 shoe brand, Mercedes Benz, Moncler, Hermes, Specialized Bikes and Smartwater.
And he recently teamed with Sony to become a PlayStation Playmaker alongside other cultural tastemakers like LeBron James. And Sylvester launched a BMX travel bike case with luggage brand Rimowa, and as an entrepreneur became an early...
Best known for his career in competitive BMX bike racing, Sylvester has segued into fashion, video content with a digital travel series, Go, publishing and philanthropy.
The Go series chronicles Sylvester’s bicycle adventures worldwide, having earned over 100 million views over seven episodes. And photos shot during his explorations, whether in London, Tokyo or the Dubai desert, went into a coffee table book under the same Go moniker that was released by publisher Rizzoli.
On the fashion side, Sylvester has struck global partnerships and product collaborations with Nike and his Jordan 1 shoe brand, Mercedes Benz, Moncler, Hermes, Specialized Bikes and Smartwater.
And he recently teamed with Sony to become a PlayStation Playmaker alongside other cultural tastemakers like LeBron James. And Sylvester launched a BMX travel bike case with luggage brand Rimowa, and as an entrepreneur became an early...
- 4/24/2023
- by Etan Vlessing
- The Hollywood Reporter - Movie News
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Whether you’re training for the Olympics or just keeping in shape at home, there are a number of athlete-endorsed fitness products these days that you should consider adding to your workout routine — and recovery routine too.
Used by some of the top athletes in the world — including a number of Olympic hopefuls — these products and services won’t guarantee a gold medal, but they’re designed to help boost performance,...
Whether you’re training for the Olympics or just keeping in shape at home, there are a number of athlete-endorsed fitness products these days that you should consider adding to your workout routine — and recovery routine too.
Used by some of the top athletes in the world — including a number of Olympic hopefuls — these products and services won’t guarantee a gold medal, but they’re designed to help boost performance,...
- 7/22/2021
- by Tim Chan
- Rollingstone.com
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Nigel Sylvester, a star in the BMX professional bicycle racing world who is behind the “Go” film series, has signed for joint representation with Steinberg Sports and Entertainment and APA.
Sse and APA’s pursuit of Sylvester reflects the increasing connections between sports, entertainment and content production. Sylvester, 33, impressed reps at Sse and APA in part because he is in the midst of producing a short film series, “Go,” chronicling his travels around the world and his daredevil rides. Sylvester owns the series outright with his producing partner, BMX veteran Harrison Boyce. The “Go” movies, which bowed in 2015, have generated more than 10 million views on YouTube and other platforms.
Sylvester has numerous endorsement deals although he rarely competes in BMX tournaments. Having turned pro at 18, he now counts content production and talent opportunities as among his major goals.
“The unique thing about my career is that I have never focused on competing in contests,...
Sse and APA’s pursuit of Sylvester reflects the increasing connections between sports, entertainment and content production. Sylvester, 33, impressed reps at Sse and APA in part because he is in the midst of producing a short film series, “Go,” chronicling his travels around the world and his daredevil rides. Sylvester owns the series outright with his producing partner, BMX veteran Harrison Boyce. The “Go” movies, which bowed in 2015, have generated more than 10 million views on YouTube and other platforms.
Sylvester has numerous endorsement deals although he rarely competes in BMX tournaments. Having turned pro at 18, he now counts content production and talent opportunities as among his major goals.
“The unique thing about my career is that I have never focused on competing in contests,...
- 3/2/2021
- by Cynthia Littleton
- Variety Film + TV
We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!. When it comes to men's fashion, no one has a better handle on mixing comfort and style better than top trendsetters Nigel Sylvester from the BMX world and fashion fixture Bloody Osiris. Coach tapped both to partner with on the label's new men's fall outerwear line. Titled A New York Story, the collection, shot by photographer Joshua Kissi, gives us a glimpse into each man's hometown origins. Sylvester's was shot in Queens while Osiris' was shot in Harlem. "I have never wavered from who I...
- 10/20/2020
- E! Online
Samsung has once again mined the digital creator well for a buzzy commercial that ran during last night’s Academy Awards broadcast. The spot served to promote its new Galaxy S9 smartphones, which hit shelves later this month.
Last year, the mobile giant selected longtime partner Casey Neistat for a spot dubbed The Rest Of Us. This year, however, the commercial features seven veteran and emerging YouTube stars, including Insecure creator Issa Rae, professional BMX rider Nigel Sylvester, beauty vlogger Deepica Mutyala, indie filmmaker Ann Lupo, visual artist Shantell Martin, blind creator and motivational speaker Molly Burke (pictured above), and the comic Akilah Hughes. It was directed by Dee Rees, who helmed the critically-acclaimed Netflix hit Mudbound.
Visit Tubefilter for more great stories.
Last year, the mobile giant selected longtime partner Casey Neistat for a spot dubbed The Rest Of Us. This year, however, the commercial features seven veteran and emerging YouTube stars, including Insecure creator Issa Rae, professional BMX rider Nigel Sylvester, beauty vlogger Deepica Mutyala, indie filmmaker Ann Lupo, visual artist Shantell Martin, blind creator and motivational speaker Molly Burke (pictured above), and the comic Akilah Hughes. It was directed by Dee Rees, who helmed the critically-acclaimed Netflix hit Mudbound.
Visit Tubefilter for more great stories.
- 3/5/2018
- by Geoff Weiss
- Tubefilter.com
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