Movie sales and distribution company Infotainment China comes to the Shanghai International Film Festival optimistic about Chinese audience trends, but gloomy about current business conditions.
“The market is bad and industry players are very pessimistic. I just hope it doesn’t get worse,” said Infotainment CEO Cindy Lin, though she noted that such periods of trouble are also just part of the cycle of business as usual in the territory.
“The China market has always been a turbulent one under strict government control, with many rises and falls,” she said. “Before, the market’s total volume was smaller, so when there was turbulence, the shock waves were also more contained. Now the market is bigger, so the impact of such waves are also more widely felt.”
One positive development for those in the art-house sector has been the growing influence of young audiences with more cosmopolitan tastes.
“The population of...
“The market is bad and industry players are very pessimistic. I just hope it doesn’t get worse,” said Infotainment CEO Cindy Lin, though she noted that such periods of trouble are also just part of the cycle of business as usual in the territory.
“The China market has always been a turbulent one under strict government control, with many rises and falls,” she said. “Before, the market’s total volume was smaller, so when there was turbulence, the shock waves were also more contained. Now the market is bigger, so the impact of such waves are also more widely felt.”
One positive development for those in the art-house sector has been the growing influence of young audiences with more cosmopolitan tastes.
“The population of...
- 6/19/2019
- by Rebecca Davis
- Variety Film + TV
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