In coordination with The Hollywood Reporter‘s list of the most important people in podcasting, the industry’s leaders were asked to identify the sector’s biggest challenges, as the no-longer-so-new medium enters its third decade. And while podcasting seems to have bounced back from last year’s slowdown, there are still plenty of forces holding it back, including questions around discoverability, the advertising model and the incorporation of video elements.
What are the biggest challenges facing podcasts right now?
Rachel Maddow, Ultra
None of the apps are great. We don’t just need curation and charts, we need rational organization, and a meritocratic way for the best and most relevant shows and episodes to circulate efficiently. It’s hard for me to understand why we’re still saddled with such uniformly clunky, unintuitive user interfaces at this point.
Ben Shapiro, The Ben Shapiro Show
The biggest challenge is marketing,...
What are the biggest challenges facing podcasts right now?
Rachel Maddow, Ultra
None of the apps are great. We don’t just need curation and charts, we need rational organization, and a meritocratic way for the best and most relevant shows and episodes to circulate efficiently. It’s hard for me to understand why we’re still saddled with such uniformly clunky, unintuitive user interfaces at this point.
Ben Shapiro, The Ben Shapiro Show
The biggest challenge is marketing,...
- 8/12/2024
- by Julian Sancton
- The Hollywood Reporter - Movie News
Vox Media today debuted on leading industry ranker, Podtrac, as a top 10 podcast publisher. The Vox Media Podcast Network ranked #10 on Podtrac’s April 2023 "Top Podcast Publishers" ranking, with a unique monthly audience of nearly 6 million listeners in the US. With over a dozen shows consistently ranked in the top 10 in their respective categories on Apple Podcasts, Vox Media’s slate of chart-topping shows and influential hosts includes Pivot (hosted by journalist Kara Swisher and NYU Stern Marketing professor Scott Galloway), On with Kara Swisher (hosted by Swisher), Where Should We Begin? (hosted by bestselling author and psychotherapist Esther Perel), Stay Tuned with Preet (hosted by former Manhattan U.S. attorney Preet Bharara), Criminal (hosted by journalist Phoebe Judge), Today, Explained (hosted by public radio alums Sean Rameswaram and Noel King), The Mma Hour (hosted by sports journalist Ariel Helwani), Into It (hosted by public radio alum Sam Sanders), Decoder...
- 5/5/2023
- Podnews.net
Click here to read the full article.
Vox Media has promoted two of its top podcast executives, Ray Chao and Nishat Kurwa, to new svp roles overseeing video content and programming for the Vox Media Podcast Network, respectively.
Currently the general manager of audio, Chao is expanding his purview to include Vox Media’s digital video business as svp and gm of audio and digital video. The executive first joined Vox Media in 2021 and has gone on to secure talent deals with Kara Swisher, Sam Sanders, Noel King and Ariel Helwani, as well as sales and distribution partnerships with existing shows like Marques Brownlee’s Waveform: The Mkbhd Podcast; Josh Muccio’s The Pitch; Cynthia Graber and Nicola Twilley’s Gastropod and Aaron Lammer, Max Linsky and Evan Ratliff’s Longform podcast.
As svp and executive producer of audio, Kurwa will continue to lead programming, production operations, content strategy and...
Vox Media has promoted two of its top podcast executives, Ray Chao and Nishat Kurwa, to new svp roles overseeing video content and programming for the Vox Media Podcast Network, respectively.
Currently the general manager of audio, Chao is expanding his purview to include Vox Media’s digital video business as svp and gm of audio and digital video. The executive first joined Vox Media in 2021 and has gone on to secure talent deals with Kara Swisher, Sam Sanders, Noel King and Ariel Helwani, as well as sales and distribution partnerships with existing shows like Marques Brownlee’s Waveform: The Mkbhd Podcast; Josh Muccio’s The Pitch; Cynthia Graber and Nicola Twilley’s Gastropod and Aaron Lammer, Max Linsky and Evan Ratliff’s Longform podcast.
As svp and executive producer of audio, Kurwa will continue to lead programming, production operations, content strategy and...
- 12/7/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
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