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Phenomenal Media, the media and marketing company founded by Meena Harris, is acquiring the online satirical website Reductress, the companies said on Wednesday.
Reductress, which satirizes sexist media coverage targeting women, was founded in 2013 by Beth Newell and Sarah Pappalardo. Best known for its comedic headlines paired with stock imagery, the site is edited by Pappalardo and has previously staffed writers who have gone on to write for Saturday Night Live, The Tonight Show With Jimmy Fallon and Full Frontal With Samantha Bee. The site, which has ventured into other mediums like events and podcasts, is also preparing to publish a book, How to Stay Productive While The World Is Ending, next May through the Simon & Schuster imprint Andrews McMeel.
Financial terms of the deal were not disclosed.
Though Phenomenal initially launched as a merchandise and clothing brand in 2017, the company has...
Phenomenal Media, the media and marketing company founded by Meena Harris, is acquiring the online satirical website Reductress, the companies said on Wednesday.
Reductress, which satirizes sexist media coverage targeting women, was founded in 2013 by Beth Newell and Sarah Pappalardo. Best known for its comedic headlines paired with stock imagery, the site is edited by Pappalardo and has previously staffed writers who have gone on to write for Saturday Night Live, The Tonight Show With Jimmy Fallon and Full Frontal With Samantha Bee. The site, which has ventured into other mediums like events and podcasts, is also preparing to publish a book, How to Stay Productive While The World Is Ending, next May through the Simon & Schuster imprint Andrews McMeel.
Financial terms of the deal were not disclosed.
Though Phenomenal initially launched as a merchandise and clothing brand in 2017, the company has...
- 8/10/2022
- by J. Clara Chan
- The Hollywood Reporter - Movie News
Comedy Central is looking to the creators of women's satire website Reductress for its next late-night talk show.
The Viacom-owned cable network has handed out a pilot order for The Reductress Hour, teaming with Reductress co-creators Beth Newell and Sarah Pappalardo. Abby Elliott (Saturday Night Live) will star as the show's in-character host.
The potential series will take on the absurdities of women's news, trends, broader national subjects and entertainment television while tackling various issues of the week, original segments and field interviews. Elliott's in-character host will embody the tone of women's media and the Webby ...
The Viacom-owned cable network has handed out a pilot order for The Reductress Hour, teaming with Reductress co-creators Beth Newell and Sarah Pappalardo. Abby Elliott (Saturday Night Live) will star as the show's in-character host.
The potential series will take on the absurdities of women's news, trends, broader national subjects and entertainment television while tackling various issues of the week, original segments and field interviews. Elliott's in-character host will embody the tone of women's media and the Webby ...
- 6/12/2018
- The Hollywood Reporter - Film + TV
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