Songs For Screens is a Variety column written by Andrew Hampp, a VP at New York-based music sponsorship and experiential agency Mac Presents and former branding correspondent for Billboard. Each week, the column will highlight noteworthy use of music in advertising and marketing campaigns, as well as new and catalog songs that we deem ripe for synch use.
Like most artists who’ve been synched by Apple, Jack Stratton found out his band Vulfpeck’s song “Back Pocket” had been used in a cinematic new spot for Apple at the same time as the rest of the world, upon its debut on March 22. But the song wasn’t just featured: his band had struck the holy grail of synchs, a song featured in a minute-long prime-time commercial for Apple, with a creative concept tailored specifically to the song’s swaggering, blue-eyed soul groove and staccato chorus.
Not bad for a...
Like most artists who’ve been synched by Apple, Jack Stratton found out his band Vulfpeck’s song “Back Pocket” had been used in a cinematic new spot for Apple at the same time as the rest of the world, upon its debut on March 22. But the song wasn’t just featured: his band had struck the holy grail of synchs, a song featured in a minute-long prime-time commercial for Apple, with a creative concept tailored specifically to the song’s swaggering, blue-eyed soul groove and staccato chorus.
Not bad for a...
- 4/4/2018
- by Andrew Hampp
- Variety Film + TV
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