Peloton is distancing itself from Chris Noth in the wake of sexual assault allegations leveled against the Sex and the City star.
“Every single sexual assault accusation must be taken seriously,” a Peloton spokesperson told THR Thursday.
“We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot."
"As we seek to learn more, we have stopped promoting this video and archived related social posts.”
Peloton unveiled the surprise ad last weekend after Noth's Mr. Big was killed off on the series premiere of Sex and the City revival, And Just Like That.
Mr. Big died after his 1000th Peloton ride, suffering a major heart attack.
The company released the promo, produced by Maximum Effort and narrated by Ryan Reynolds.
The purpose was to show that Peloton's equipment was safe, and it showed Mr. Big with Jess King's Allegra.
Reynolds has also...
“Every single sexual assault accusation must be taken seriously,” a Peloton spokesperson told THR Thursday.
“We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot."
"As we seek to learn more, we have stopped promoting this video and archived related social posts.”
Peloton unveiled the surprise ad last weekend after Noth's Mr. Big was killed off on the series premiere of Sex and the City revival, And Just Like That.
Mr. Big died after his 1000th Peloton ride, suffering a major heart attack.
The company released the promo, produced by Maximum Effort and narrated by Ryan Reynolds.
The purpose was to show that Peloton's equipment was safe, and it showed Mr. Big with Jess King's Allegra.
Reynolds has also...
- 12/16/2021
- by Paul Dailly
- TVfanatic
Peloton has issued a hilarious response to And Just Like That...
HBO Max's Sex and the City revival launched days ago, and the main talking point was the shocking death of Chris Noth's Mr. Big.
The insane development came after Mr. Big suffered a fatal heart attack after his 1,000th ride on his Peloton.
Mr. Big was coached on his final ride by an instructor named Allegra, played by real Peloton instructor Jess King.
At the close of the series premiere, Carrie (Sarah Jessica Parker) returned home to find her husband dying.
In the aftermath, Peloton's shares slumped, hitting a 52 week low, prompting the fitness company to release a statement on the matter.
"I’m sure ‘Satc’ fans, like me, are saddened by the news that Mr. Big dies of a heart attack," said Dr. Suzanne Steinbaum in a statement shared by Peloton.
"Mr. Big lived what many would...
HBO Max's Sex and the City revival launched days ago, and the main talking point was the shocking death of Chris Noth's Mr. Big.
The insane development came after Mr. Big suffered a fatal heart attack after his 1,000th ride on his Peloton.
Mr. Big was coached on his final ride by an instructor named Allegra, played by real Peloton instructor Jess King.
At the close of the series premiere, Carrie (Sarah Jessica Parker) returned home to find her husband dying.
In the aftermath, Peloton's shares slumped, hitting a 52 week low, prompting the fitness company to release a statement on the matter.
"I’m sure ‘Satc’ fans, like me, are saddened by the news that Mr. Big dies of a heart attack," said Dr. Suzanne Steinbaum in a statement shared by Peloton.
"Mr. Big lived what many would...
- 12/13/2021
- by Paul Dailly
- TVfanatic
Spoiler Alert: This post describes a key plot detail in Sex and the City revival And Just Like That, which premiered last night on HBO Max.
Updated with closing stock price. Shares in Peloton fell 5% on twice their normal trading volume to close at $38.51 — but losing ground is not a recent phenomenon for the stock.
The fitness company’s stock has declined 73% this year, and dropped 11% in yesterday’s session alone. The downward trajectory reflects the general sentiment that the Covid darling faces stiffer challenges as people return to gyms and other in-person workouts. Wall Street firm Credit Suisse added its voice to the chorus this morning, downgrading the stock to “neutral” from “overperform” and slashing its 12-month price target to $50 from $112.
Outside of the financial realm, there was also news last night that was not ideal for Peloton, putting its brand under the microscope as it was two years...
Updated with closing stock price. Shares in Peloton fell 5% on twice their normal trading volume to close at $38.51 — but losing ground is not a recent phenomenon for the stock.
The fitness company’s stock has declined 73% this year, and dropped 11% in yesterday’s session alone. The downward trajectory reflects the general sentiment that the Covid darling faces stiffer challenges as people return to gyms and other in-person workouts. Wall Street firm Credit Suisse added its voice to the chorus this morning, downgrading the stock to “neutral” from “overperform” and slashing its 12-month price target to $50 from $112.
Outside of the financial realm, there was also news last night that was not ideal for Peloton, putting its brand under the microscope as it was two years...
- 12/10/2021
- by Dade Hayes
- Deadline Film + TV
In a rare case of fiction dictating the stock market, the stock price of exercise bike company Peloton has plummeted over the past 24 hours following the release of the Sex and the City sequel series And Just Like That…
On the show’s first episode — spoilers ahead — Mr. Big, the character played by Chris Noth and the husband of Sarah Jessica Parker’s Carrie Bradshaw, suffers a heart attack after riding on his Peloton.
Mr. Big’s death took the stationary bike company by surprise, with Peloton spending much of Thursday in damage control mode,...
On the show’s first episode — spoilers ahead — Mr. Big, the character played by Chris Noth and the husband of Sarah Jessica Parker’s Carrie Bradshaw, suffers a heart attack after riding on his Peloton.
Mr. Big’s death took the stationary bike company by surprise, with Peloton spending much of Thursday in damage control mode,...
- 12/10/2021
- by Daniel Kreps
- Rollingstone.com
Spoiler Alert: This article discusses a major plot development in the first episode of “And Just Like That,” the “Sex and the City” revival series now streaming on HBO Max.
Shares of Peloton, the fitness equipment company, fell 11.3% Thursday — tumbling to a 19-month low — after a key character in HBO Max’s “Sex and the City” revival, “And Just Like That,” was shown dying of a heart attack after a 45-minute workout on one of the company’s exercise bikes.
The stock continued its slide Friday, down more than 5% in midmorning trading.
According to Peloton, the company had approved the show’s use of the bike as well as the appearance of “Allegra,” a fictional instructor played by real-life Peloton cycling instructor Jess King. However, Peloton did not know that “And Just Like That,” which premiered Dec. 9, would show [Spoiler Alert] Mr. Big, played by Chris Noth, collapsing and then dying after a Peloton workout.
Shares of Peloton, the fitness equipment company, fell 11.3% Thursday — tumbling to a 19-month low — after a key character in HBO Max’s “Sex and the City” revival, “And Just Like That,” was shown dying of a heart attack after a 45-minute workout on one of the company’s exercise bikes.
The stock continued its slide Friday, down more than 5% in midmorning trading.
According to Peloton, the company had approved the show’s use of the bike as well as the appearance of “Allegra,” a fictional instructor played by real-life Peloton cycling instructor Jess King. However, Peloton did not know that “And Just Like That,” which premiered Dec. 9, would show [Spoiler Alert] Mr. Big, played by Chris Noth, collapsing and then dying after a Peloton workout.
- 12/10/2021
- by Todd Spangler
- Variety Film + TV
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