In the same capacity that it annually serves for the stateside VidCon gathering, as well as the first-ever VidCon Australia, YouTube has been confirmed as the title sponsor for the inaugural VidCon London, to be held from Feb. 14 to 17 at the London Excel.
As part of the partnership, YouTube’s head of culture and trends, Kevin Allocca, will deliver the creator keynote -- but that’s not the only programming that YouTube will furnish at the event. In a workshop entitled Nurturing Yourself And Your Business, creators will share firsthand knowledge about staying energized and battling burnout. And in Mean Tweets & Myth Busting, the YouTube team will read and respond to frequently asked questions about the platform, including notifications, subscriptions, monetization, and the 'Trending' tab.
“Sponsoring the first-ever VidCon in London is a hugely exciting moment for YouTube in Europe,” said Ben McOwen Wilson, the company’s director of partnerships for Europe,...
As part of the partnership, YouTube’s head of culture and trends, Kevin Allocca, will deliver the creator keynote -- but that’s not the only programming that YouTube will furnish at the event. In a workshop entitled Nurturing Yourself And Your Business, creators will share firsthand knowledge about staying energized and battling burnout. And in Mean Tweets & Myth Busting, the YouTube team will read and respond to frequently asked questions about the platform, including notifications, subscriptions, monetization, and the 'Trending' tab.
“Sponsoring the first-ever VidCon in London is a hugely exciting moment for YouTube in Europe,” said Ben McOwen Wilson, the company’s director of partnerships for Europe,...
- 2/8/2019
- by Geoff Weiss
- Tubefilter.com
In 2012 it was indisputably Carly Rae Jepsen’s “Call Me Maybe.” In 2002, Nelly’s “Hot in Herre,” tailed by Beyoncé and Jay-z’s “Crazy In Love” in 2003. Back in 1992, it was Sir Mix-a-Lot’s “Baby Got Back”; the Police’s “Every Breath You Take” for 1983, and so on.
Summer’s sprawling, sweaty days used to hum to a clear anthem every year — a mega-hit song that defined the airwaves and earbuds of the season, instantly recognizable and permeating as deeply as heatwaves themselves. Songs of the summer, which get so...
Summer’s sprawling, sweaty days used to hum to a clear anthem every year — a mega-hit song that defined the airwaves and earbuds of the season, instantly recognizable and permeating as deeply as heatwaves themselves. Songs of the summer, which get so...
- 11/7/2018
- by Amy X. Wang
- Rollingstone.com
Last January, YouTube announced the launch of its On The Rise program, which offers up-and-coming creators their own space on the video site's Spotlight channel. Since inaugurating the program, YouTube has featured dozens of creators through the On The Rise shelf, and the initiative seems to be paying significant dividends for those showcased by it. During an address at VidCon, YouTube head of culture and trends Kevin Allocca, noted that the average creator featured in On The Rise has gained 120,000 new subscribers over the past year.
That number is significant because it is five times as large as the average subscriber count of a creator at the time they are featured in On The Rise. And as Allocca noted, this growth isn't happening within a particular category, because On The Rise candidates come from all across YouTube. During his talk, Allocca shared a few of his favorite videos from On The Rise creators,...
That number is significant because it is five times as large as the average subscriber count of a creator at the time they are featured in On The Rise. And as Allocca noted, this growth isn't happening within a particular category, because On The Rise candidates come from all across YouTube. During his talk, Allocca shared a few of his favorite videos from On The Rise creators,...
- 6/25/2018
- by Sam Gutelle
- Tubefilter.com
Here at Tubefilter, we love to dissect the powerful, curious, and other notable phenomena that are shaping the online video industry. Whether we're tracking the influence of k-pop, considering the growth of YouTube's platform, or discussing the seasonal popularity of classic 'Nsync jams, we know we can always get some solid data from the YouTube Trends team, led by Kevin Allocca.
Allocca, who has been YouTube's main trends guru since 2010, knows a thing or two about the forces that are shaping the world's top video site. To share his knowledge with readers, he authored Videocracy: How YouTube Is Changing The World…With Double Rainbows, Singing Foxes, And Other Trends We Can’t Stop Watching, which arrived on Amazon and elsewhere in January.
"People are always asking me, what are people watching and why?" Allocca noted in a trailer for his tome, "so i wrote a book about it."
We're excited by Videocracy,...
Allocca, who has been YouTube's main trends guru since 2010, knows a thing or two about the forces that are shaping the world's top video site. To share his knowledge with readers, he authored Videocracy: How YouTube Is Changing The World…With Double Rainbows, Singing Foxes, And Other Trends We Can’t Stop Watching, which arrived on Amazon and elsewhere in January.
"People are always asking me, what are people watching and why?" Allocca noted in a trailer for his tome, "so i wrote a book about it."
We're excited by Videocracy,...
- 6/22/2018
- by Joshua Cohen
- Tubefilter.com
Yet another top YouTube executive has put pen to paper. Kevin Allocca, the video giant’s head of culture and trends, is set to release a book on Jan. 23 titled Videocracy: How YouTube Is Changing The World…With Double Rainbows, Singing Foxes, And Other Trends We Can’t Stop Watching.
Allocca’s tome follows a book released by YouTube’s chief business officer, Robert Kyncl, last September. But while Kyncl’s Streampunks detailed the rise of the creator community, Videocracy will explore how strange YouTube trends -- including elevator tours, makeup tutorials, and daily vlogs -- have risen to prominence culturally. “The myriad ways we participate in this new environment impact our society and culture on a global level,” according to a description by publisher Bloomsbury USA, “with huge implications and challenges for the future of how businesses are run, how important events are shaped and understood, and how we live our lives.
Allocca’s tome follows a book released by YouTube’s chief business officer, Robert Kyncl, last September. But while Kyncl’s Streampunks detailed the rise of the creator community, Videocracy will explore how strange YouTube trends -- including elevator tours, makeup tutorials, and daily vlogs -- have risen to prominence culturally. “The myriad ways we participate in this new environment impact our society and culture on a global level,” according to a description by publisher Bloomsbury USA, “with huge implications and challenges for the future of how businesses are run, how important events are shaped and understood, and how we live our lives.
- 1/8/2018
- by Geoff Weiss
- Tubefilter.com
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