In the latest bid to break out of the mid-agency pack, APA has formed a strategic partnership with Europa Content, the boutique literary and production company founded by Marc Gerald.
The goal is to expand APA’s intellectual property and media rights division led by Steve Fisher and Debbie Deuble Hill and to increase resources for both APA and Europa Content clients and creators across all media.
Having access to a publishing house has been a key engine of growth for many agencies, allowing for cross-company collaborations and access to content and intellectual property. APA sees it as a next step as it seeks to position itself apart from the mid-agency level and attempts to position itself as an alternative to top-tier agencies such as CAA, UTA and WME.
“We are thrilled to expand our shared business with Marc and his incredible team at Europa Content,” said Kyle Loftus, head of content development at APA.
The goal is to expand APA’s intellectual property and media rights division led by Steve Fisher and Debbie Deuble Hill and to increase resources for both APA and Europa Content clients and creators across all media.
Having access to a publishing house has been a key engine of growth for many agencies, allowing for cross-company collaborations and access to content and intellectual property. APA sees it as a next step as it seeks to position itself apart from the mid-agency level and attempts to position itself as an alternative to top-tier agencies such as CAA, UTA and WME.
“We are thrilled to expand our shared business with Marc and his incredible team at Europa Content,” said Kyle Loftus, head of content development at APA.
- 2/16/2023
- by Borys Kit
- The Hollywood Reporter - Movie News
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