An upswing in Grammy broadcast ratings and the power of stars in social media each played an integral role in the Red Carpet Power Rankings just released by Launchmetrics and The Hollywood Reporter, with Miley Cyrus, Taylor Swift, Olivia Rodrigo and Maluma among the music artists scoring big bucks in earned exposure for the high-end brands they wore at the Feb. 4 event at L.A.’s Crypto.com Arena.
Cyrus and Swift won two Grammys apiece — for record of the year and best pop solo performance, and for album of the year and best pop vocal album, respectively — while they also proved to be winners on the red carpet, earning millions in brand exposure for sporting looks that quickly caused a social media frenzy.
Throughout this awards season, Launchmetrics and THR are partnering to exclusively produce the Red Carpet Power Rankings, which analyzes the brands seen at the major awards...
Cyrus and Swift won two Grammys apiece — for record of the year and best pop solo performance, and for album of the year and best pop vocal album, respectively — while they also proved to be winners on the red carpet, earning millions in brand exposure for sporting looks that quickly caused a social media frenzy.
Throughout this awards season, Launchmetrics and THR are partnering to exclusively produce the Red Carpet Power Rankings, which analyzes the brands seen at the major awards...
- 2/10/2024
- by Laurie Brookins
- The Hollywood Reporter - Movie News
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