Ecommerce is a multibillion-dollar enterprise in Asia, and YouTube is preparing a big move into that market. According to South Korea’s Yonhap News Agency, the video platform’s first official live shopping hub will be a Korean-language channel that will offer deals from approximately 30 brands.
Yonhap describes the new channel as a 90-day experiment that will serve as YouTube’s first live shopping channel in any country. The participating brands will deliver live-streaming content that will utilize YouTube’s growing array of ecommerce tools. The “people familiar with the matter” cited by Yonhap claimed that the new channel is expected to launch on June 30.
YouTube was coy about its live shopping plans in the Far East. “We may experiment with a variety of YouTube Shopping features from time to time,” a representative for the company told Reuters.
If YouTube does end up making a play for the South Korean live shopping industry,...
Yonhap describes the new channel as a 90-day experiment that will serve as YouTube’s first live shopping channel in any country. The participating brands will deliver live-streaming content that will utilize YouTube’s growing array of ecommerce tools. The “people familiar with the matter” cited by Yonhap claimed that the new channel is expected to launch on June 30.
YouTube was coy about its live shopping plans in the Far East. “We may experiment with a variety of YouTube Shopping features from time to time,” a representative for the company told Reuters.
If YouTube does end up making a play for the South Korean live shopping industry,...
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