The Radio Advertising Bureau, announced today a new partnership with Amplifi Media with the goal of benchmarking the local marketplace’s podcast advertising revenue. Radio groups and stations are invited to participate in the "Local Podcast Opportunity" survey and provide insights into the challenges, opportunities, and revenue generating successes they’ve been able provide local advertising clients.
"We know that podcast advertising dollars continue to grow and we’re seeing good momentum at the local level, however, we have not been able to size the market up," said Erica Farber, president and CEO, Rab. "By partnering with Amplifi Media which has been at the advent and a leader in the podcast space, we hope to be able to provide broadcast radio a benchmark report that can show the growth and opportunities ahead."
"Up to this point, podcasting has been national, but that is changing rapidly as local sports, news, food,...
"We know that podcast advertising dollars continue to grow and we’re seeing good momentum at the local level, however, we have not been able to size the market up," said Erica Farber, president and CEO, Rab. "By partnering with Amplifi Media which has been at the advent and a leader in the podcast space, we hope to be able to provide broadcast radio a benchmark report that can show the growth and opportunities ahead."
"Up to this point, podcasting has been national, but that is changing rapidly as local sports, news, food,...
- 9/15/2022
- Podnews.net
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