- In 2006, Jeff Page moved to Skid Row and "became a neighborhood activist, advocating for better city policies towards unhoused people," LAist explained.
- In 2012, Jeff Page created the first and only Skid Row Music Festival to bring "more public awareness of homeless issues.".
- "General Jeff made his name in hip-hop in the 80s and 90s, most notably as hype man for the duo Rodney O. And Joe Cooley and then as bodyguard and assistant to DJ Quik," LAist explained.
- Jeff Page was called 'General Jeff' for "his willingness to tackle any problem, like high-ranking military commanders do." Page was called the unofficial 'Mayor of Skid Row' for "his service by many of the homeless.".
- In 2017, Jeff Page began a campaign "to create an official Skid Row Neighborhood Council, which was ultimately defeated by downtown voters." A civil lawsuit challenging the results is on appeal in the courts.
- "Sad news about the passing of General Jeff. Good dude who spent a lot of time looking out for the less fortunate." [Twitter eulogy by rapper ICE CUBE, October 22, 2021].
- On November 18, 2021, an official memorial service for General Jeff was conducted at the Regent Theater in Los Angeles, California.
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