For longtime fans of all things Barbie — which is currently in the middle of celebrating its 65th anniversary — Greta Gerwig’s Barbie film provided a different level of enjoyment. Filled with references to notable dolls and doll accessories from decades past, Margot Robbie’s Barbie and Ryan Gosling’s Ken wore bespoke ensembles dating back to brand’s 1959 inception.
Both Mattel’s head of design for dolls Kim Culmone and chief branding officer Lisa McKnight have reasons why Barbie has been special to them. McKnight, who described herself as living and breathing Barbie, offers, “to see the world get to know Barbie in her current form and for people that no longer play with the doll reappraise their view on Barbie because of the movie has been incredible.”
The filmmakers behind the $1.44 billion grossing movie were briefed on Barbie’s origin story and were taken to the Barbie archive at Mattel headquarters in El Segundo,...
Both Mattel’s head of design for dolls Kim Culmone and chief branding officer Lisa McKnight have reasons why Barbie has been special to them. McKnight, who described herself as living and breathing Barbie, offers, “to see the world get to know Barbie in her current form and for people that no longer play with the doll reappraise their view on Barbie because of the movie has been incredible.”
The filmmakers behind the $1.44 billion grossing movie were briefed on Barbie’s origin story and were taken to the Barbie archive at Mattel headquarters in El Segundo,...
- 3/21/2024
- by Nicole Fell
- The Hollywood Reporter - Movie News
Warner Bros. Discovery, in connection with Warner Bros. Pictures’ upcoming movie ‘Barbie," recently announced it is launching a global girls’ empowerment initiative.
The multi-faceted campaign, benefiting worldwide humanitarian organization Save the Children, will help girls around the world receive the learning resources and support they need to make their dreams a reality. Mattel, creator of the global icon Barbie and IP owner of the brand, has partnered with Save the Children for nearly two decades and launched the Barbie Dream Gap Project in 2018; they will partner with Wbd on the new campaign.
“Warner Bros. Discovery is a long-standing supporter of Save the Children, so we are tickled pink to tap into the movie ‘Barbie’ to inspire and nurture the limitless potential in young girls around the world,” said Louise Soper, Senior Vice President, Global Brand Partnerships for Warner Bros. Pictures. “From astronaut, journalist, entrepreneur, and now movie star, Barbie’s...
The multi-faceted campaign, benefiting worldwide humanitarian organization Save the Children, will help girls around the world receive the learning resources and support they need to make their dreams a reality. Mattel, creator of the global icon Barbie and IP owner of the brand, has partnered with Save the Children for nearly two decades and launched the Barbie Dream Gap Project in 2018; they will partner with Wbd on the new campaign.
“Warner Bros. Discovery is a long-standing supporter of Save the Children, so we are tickled pink to tap into the movie ‘Barbie’ to inspire and nurture the limitless potential in young girls around the world,” said Louise Soper, Senior Vice President, Global Brand Partnerships for Warner Bros. Pictures. “From astronaut, journalist, entrepreneur, and now movie star, Barbie’s...
- 7/11/2023
- Look to the Stars
Ahead of the July 21 release of “Barbie,” Warner Bros. Discovery and Mattel have partnered with humanitarian organization Save the Children to launch a girls’ empowerment initiative.
“Barbie” stars Margot Robbie, America Ferrera, Kate McKinnon, Simu Liu and Will Ferrell appear in a text-to-donate PSA that will air across Wbd’s linear, digital and social platforms to raise money for Save the Children, which is working to connect girls around the world to educational resources. Additionally, there will be an in-show integration on HGTV’s “Barbie Dreamhouse Challenge” as well as consumer activations through different brand partnerships and a charity auction that features tickets to the Los Angeles and London premieres of the movie.
The PSAs bolster Mattel’s decades-long work with Save the Children, including the Barbie Dream Gap Project. They begin airing on Friday. In the U.S., donations will support Save the Children’s early education, summer and after school programming.
“Barbie” stars Margot Robbie, America Ferrera, Kate McKinnon, Simu Liu and Will Ferrell appear in a text-to-donate PSA that will air across Wbd’s linear, digital and social platforms to raise money for Save the Children, which is working to connect girls around the world to educational resources. Additionally, there will be an in-show integration on HGTV’s “Barbie Dreamhouse Challenge” as well as consumer activations through different brand partnerships and a charity auction that features tickets to the Los Angeles and London premieres of the movie.
The PSAs bolster Mattel’s decades-long work with Save the Children, including the Barbie Dream Gap Project. They begin airing on Friday. In the U.S., donations will support Save the Children’s early education, summer and after school programming.
- 6/30/2023
- by Selome Hailu
- Variety Film + TV
Mattel’s Monster High is returning this year, reimagined with a new set of fangtastic characters that embrace what makes them unique and rally people everywhere to be yourself, be unique and be a monster. The new line of toys paves the way for Monster High: The Movie, the brand’s very first live action film coming to Paramount+ in time for Halloween this year.
The 2022 Monster High collection includes a core assortment of five dolls that reimagine beloved Monster High characters including Frankie Stein, Draculaura, and Clawdeen Wolf.
Each doll has 12 points of articulation, detailed fashion, a pet, and pieces for tons of storytelling play. They’ll be releasing on store shelves beginning October 1, 2022.
You’ll find them at Amazon, Walmart, and Target.
Additionally, Amazon is getting an exclusive Deuce Gorgon doll, while Walmart will be getting an exclusive Toralei doll and Target gets an exclusive Ghoulia Yelps doll.
The 2022 Monster High collection includes a core assortment of five dolls that reimagine beloved Monster High characters including Frankie Stein, Draculaura, and Clawdeen Wolf.
Each doll has 12 points of articulation, detailed fashion, a pet, and pieces for tons of storytelling play. They’ll be releasing on store shelves beginning October 1, 2022.
You’ll find them at Amazon, Walmart, and Target.
Additionally, Amazon is getting an exclusive Deuce Gorgon doll, while Walmart will be getting an exclusive Toralei doll and Target gets an exclusive Ghoulia Yelps doll.
- 9/22/2022
- by John Squires
- bloody-disgusting.com
Malibu Barbie and Brooklyn Barbie are ready to party under the sea after transforming into mermaids in TheWrap’s exclusive sneak peek at the upcoming Netflix movie musical adventure “Barbie Mermaid Power,” from Mattel.
The film follows Barbie “Brooklyn” Roberts (who made her debut in the Barbie universe last fall), Barbie “Malibu” Roberts, and her sisters Skipper, Stacie, and Chelsea “on an underwater adventure as they transform into mermaids to help save the world of Pacifica,” per a logline from Mattel.
“In ‘Barbie Mermaid Power,’ Barbie and Barbie are summoned by Isla (from Dolphin Magic) to compete to be the underwater Power Keeper in a series of challenges designed to find their inner powers. Through these competitions they discover whether they are mermaids of Earth, Air, Water, or Fire, all while making new animal and mermaid friends. In this fish-tale of friendship, adventure, and bravery, Barbie, Barbie, and family experience...
The film follows Barbie “Brooklyn” Roberts (who made her debut in the Barbie universe last fall), Barbie “Malibu” Roberts, and her sisters Skipper, Stacie, and Chelsea “on an underwater adventure as they transform into mermaids to help save the world of Pacifica,” per a logline from Mattel.
“In ‘Barbie Mermaid Power,’ Barbie and Barbie are summoned by Isla (from Dolphin Magic) to compete to be the underwater Power Keeper in a series of challenges designed to find their inner powers. Through these competitions they discover whether they are mermaids of Earth, Air, Water, or Fire, all while making new animal and mermaid friends. In this fish-tale of friendship, adventure, and bravery, Barbie, Barbie, and family experience...
- 8/30/2022
- by Jolie Lash
- The Wrap
As Hollywood events return to full force in New York and Los Angeles amid the coronavirus pandemic, here’s a look at this week’s biggest premieres, parties and openings, including red carpets for The First Lady, The Flight Attendant, Severance and Magic Johnson doc They Call Me Magic.
Severance finale event
Stars Patricia Arquette, Britt Lower, Zach Cherry, Tramell Tillman, Dichen Lachman, Yul Vazquez, Jen Tullock and Michael Chernus, director Ben Stiller and creator Dan Erickson celebrated the finale of their Apple TV+ series on April 8 at Los Angeles’ DGA Theater. At the event, which co-star Adam Scott missed after testing positive for Covid-19, the team broke down the show’s first season, which revolves around a company that surgically divides its staff’s work and personal lives, and its buzzy finale, which sees the separation between the two worlds starting to fade.
Outfest Fusion Opening Night Gala
On...
Severance finale event
Stars Patricia Arquette, Britt Lower, Zach Cherry, Tramell Tillman, Dichen Lachman, Yul Vazquez, Jen Tullock and Michael Chernus, director Ben Stiller and creator Dan Erickson celebrated the finale of their Apple TV+ series on April 8 at Los Angeles’ DGA Theater. At the event, which co-star Adam Scott missed after testing positive for Covid-19, the team broke down the show’s first season, which revolves around a company that surgically divides its staff’s work and personal lives, and its buzzy finale, which sees the separation between the two worlds starting to fade.
Outfest Fusion Opening Night Gala
On...
- 4/15/2022
- by Kirsten Chuba
- The Hollywood Reporter - Movie News
The Barbie world has officially found its way to Shondaland, as legendary television producer and writer Shonda Rhimes earned her own doll replica on Tuesday.
As part of Barbie’s International Women’s Day celebration this year, the brand honored 12 female role models from around the world “with one-of-a-kind dolls in their likeness” — including Rhimes.
“I have my own Barbie! Proud to be among the 12 amazing women, all of which are breaking barriers in their respective careers,” Rhimes wrote on Instagram.
In images shared by both Barbie and Rhimes of the dolls, the Shondaland founder wears the same outfit from her November 2021 Variety cover, with a flowing rainbow skirt and heart-adorned blue sweater.
View this post on Instagram
A post shared by Shonda Rhimes (@shondarhimes)
Rhimes also commented on the significance of young children having role models (and dolls) that look like them.
“The idea that there are dolls out...
As part of Barbie’s International Women’s Day celebration this year, the brand honored 12 female role models from around the world “with one-of-a-kind dolls in their likeness” — including Rhimes.
“I have my own Barbie! Proud to be among the 12 amazing women, all of which are breaking barriers in their respective careers,” Rhimes wrote on Instagram.
In images shared by both Barbie and Rhimes of the dolls, the Shondaland founder wears the same outfit from her November 2021 Variety cover, with a flowing rainbow skirt and heart-adorned blue sweater.
View this post on Instagram
A post shared by Shonda Rhimes (@shondarhimes)
Rhimes also commented on the significance of young children having role models (and dolls) that look like them.
“The idea that there are dolls out...
- 3/4/2022
- by Wyatte Grantham-Philips
- Variety Film + TV
In order to evolve and modernize the 60-year-old Barbie brand for today’s consumer, and to make her a better role model for young girls, parent company Mattel knew that it had to focus on the legendary doll's imperfections. And it has found no better venue in making Barbie more relatable than on its YouTube channel.
Speaking at the second annual NewFronts West, Barbie Svp Lisa McKnight -- who also serves as Mattel’s global head of dolls -- said that the famed character has always been a champion of female empowerment, enabling young girls to imagine their future selves through the doll's myriad achievements. However, rather than focusing on this, YouTube has allowed Mattel to bring the iconic character back down to earth, as well as to touch on the pertinent social issues of the day.
“We've had great success with a series on YouTube on the Barbie channel [7.5 million subscribers] called Barbie Vlogger,...
Speaking at the second annual NewFronts West, Barbie Svp Lisa McKnight -- who also serves as Mattel’s global head of dolls -- said that the famed character has always been a champion of female empowerment, enabling young girls to imagine their future selves through the doll's myriad achievements. However, rather than focusing on this, YouTube has allowed Mattel to bring the iconic character back down to earth, as well as to touch on the pertinent social issues of the day.
“We've had great success with a series on YouTube on the Barbie channel [7.5 million subscribers] called Barbie Vlogger,...
- 9/25/2019
- by Geoff Weiss
- Tubefilter.com
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