NBCUniversal’s One Platform, a unified setup combining digital, linear and streaming inventory for ad buyers, is expanding across more than 190 countries.
The media giant announced the move during the Cannes Lions advertising confab. NBCU will team with corporate sibling FreeWheel to bring One Platform to Europe, Asia, Australias and the Americas for the first time, with October targeted for the official launch. Partners on the expansion include AtresMedia, Bell Media, Seven West Media, Sky Media, Talpa Network, TF1 Group, Tokyo Broadcasting System and Omnicom Media Group.
One Platform reaches 1 billion consumers globally every month, according to NBCU, with reach to 100 premium broadcasters, 1,000 digital publishers, and more than 50 demand-side platforms in a single transaction.
“Across the world, we see the power of premium content to engage audiences and drive impact for businesses,” Krishan Bhatia, NBCU President & Chief Business Officer said. “And yet, the complexity of transacting across multiple markets at...
The media giant announced the move during the Cannes Lions advertising confab. NBCU will team with corporate sibling FreeWheel to bring One Platform to Europe, Asia, Australias and the Americas for the first time, with October targeted for the official launch. Partners on the expansion include AtresMedia, Bell Media, Seven West Media, Sky Media, Talpa Network, TF1 Group, Tokyo Broadcasting System and Omnicom Media Group.
One Platform reaches 1 billion consumers globally every month, according to NBCU, with reach to 100 premium broadcasters, 1,000 digital publishers, and more than 50 demand-side platforms in a single transaction.
“Across the world, we see the power of premium content to engage audiences and drive impact for businesses,” Krishan Bhatia, NBCU President & Chief Business Officer said. “And yet, the complexity of transacting across multiple markets at...
- 6/20/2023
- by Dade Hayes
- Deadline Film + TV
Comcast’s NBCUniversal has unveiled a strategic expansion of its global One Platform advertising technology, data, measurement, and content offering, enabling marketers to manage multi-market ad campaigns across linear TV, connected TV, and premium digital video inventory in a single buy.
One Platform is partnering with FreeWheel, Comcast’s advertising management solution that enables clients to manage and monetize premium video ad inventory, to give “globally minded marketers … access to the best global-to-local content from over 190 countries spanning Europe, Asia, Australia, and the Americas.” Helped by FreeWheel’s technology, the expanded offering gives marketers the ability to execute “advanced advertising solutions at scale across premium networks and geographical boundaries in a more simplified way to maximize return on investment,” the firm touted.
The new offering, unveiled at Cannes Lions 2023, will be fully operational starting in October.
Launch partners include Spanish media giant Atresmedia, Canada’s Bell Media, Australia’s Seven West Media,...
One Platform is partnering with FreeWheel, Comcast’s advertising management solution that enables clients to manage and monetize premium video ad inventory, to give “globally minded marketers … access to the best global-to-local content from over 190 countries spanning Europe, Asia, Australia, and the Americas.” Helped by FreeWheel’s technology, the expanded offering gives marketers the ability to execute “advanced advertising solutions at scale across premium networks and geographical boundaries in a more simplified way to maximize return on investment,” the firm touted.
The new offering, unveiled at Cannes Lions 2023, will be fully operational starting in October.
Launch partners include Spanish media giant Atresmedia, Canada’s Bell Media, Australia’s Seven West Media,...
- 6/20/2023
- by Georg Szalai
- The Hollywood Reporter - Movie News
Pooja Midha has been named executive vice president and general manager for Effectv, the ad-sales division of Comcast’s large cable operation, putting her in charge of a unit with broadening importance for the unit at a time when advertisers are seeking new technologies to aid in the placement of their pitches to consumers.
Midha replaces James Rooke, who was recently named president of Comcast Advertising.
Midha will oversee a national team that manages everything from sales to data innovation. She is expected to continue to burnish the company’s efforts to bring more widespread use of data to TV strategies, and to utilize addressable and programmatic ad technologies.
She will report to Rooke and be based in New York.
“Pooja is the right leader for Effectv at this time, especially as the company continues its transformation within the rapidly changing television landscape,” said Rooke, in a prepared statement. “Through...
Midha replaces James Rooke, who was recently named president of Comcast Advertising.
Midha will oversee a national team that manages everything from sales to data innovation. She is expected to continue to burnish the company’s efforts to bring more widespread use of data to TV strategies, and to utilize addressable and programmatic ad technologies.
She will report to Rooke and be based in New York.
“Pooja is the right leader for Effectv at this time, especially as the company continues its transformation within the rapidly changing television landscape,” said Rooke, in a prepared statement. “Through...
- 9/14/2022
- by Brian Steinberg
- Variety Film + TV
James Rooke, a cable-industry veteran, has been named president of Comcast Advertising, the ad-sales arm of Comcast Corp. He will replace longtime chief Marcien Jenckes, who has taken a new role overseeing a new streaming joint venture for Comcast and Charter Communications.
In his new role, Rooke will oversee operations of ad-sales and ad-tech businesses of Effectv, FreeWheel and AudienceXpress. Rooke was previously general manager of Comcast Advertising. He will continue to report to Jenckes, who will have a managing director role at the unit. Comcast has yet to name a new general manager of the business.
“I could not think of a more qualified person to lead Comcast Advertising during one of the most exciting, transformative times in television advertising,” said Jenckes, in a prepared statement. “His work at both Effectv and FreeWheel give him a unique perspective from which to lead the company, and I look forward to...
In his new role, Rooke will oversee operations of ad-sales and ad-tech businesses of Effectv, FreeWheel and AudienceXpress. Rooke was previously general manager of Comcast Advertising. He will continue to report to Jenckes, who will have a managing director role at the unit. Comcast has yet to name a new general manager of the business.
“I could not think of a more qualified person to lead Comcast Advertising during one of the most exciting, transformative times in television advertising,” said Jenckes, in a prepared statement. “His work at both Effectv and FreeWheel give him a unique perspective from which to lead the company, and I look forward to...
- 7/6/2022
- by Brian Steinberg
- Variety Film + TV
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