Sarbani Mukherjee
- Additional Crew
- Writer
Graduated from University of Calcutta in 1998, Sarbani Mukherjee (nee) Majumdar completed her Post Graduate diploma in Media Studies: Films and Television from the same university in 2000. She started her career as a freelance journalist in Kolkata, and contributed for vernacular news dallies and fortnightlies like Praktohik Sambad, Sambad Ekhon and also contributed for The Asian Age. Post marriage, with noted author and journalist Ram Kamal Mukherjee in 2007, she shifted her base to Mumbai.
She started her career as a Public Relationship trainee for Raindrop Media, Bollywood's leading publicity agency. Under the tutelage of Media Director Rohini Iyer and her team she worked for top Bollywood stars and production houses. During her tenure in Raindrop Media, she worked on films like Sajid Nadiadwala's Hey Babby, Abbas Mastan's Naqaab and Anand L Rai's Strangers.
In 2009, she formed her own company Karmic Media, in partnership with Rolland Cabral. Rolland came with almost a decade long experience in print and electronic media. Under Karmic Media, they have worked with many celebrities like Hema Malni, Esha Deol, Sonu Sood, Arjan Bajwa, Sonali Kulkarni, Samir Dattani, Ruslaan Mumtaz, Nikhil Dwivedi, Shreyas Talpade, Kapil Sharma, Eesha Kopikkar, Gracy Singh, Nisha Kothari, Sherlyn Chopra and Rituparna Sengupta. She has also worked as publicist for reputed production houses like Pritish Nandy Communications, White Feather Films, Mukta Arts and corporate clients like Videocon.
Sarbani worked on various individual clients and added her own image management skills:- Hema Malini: The eternal dream girl's voluminous, versatile and dynamic career needed to be focused rightly and positioned properly. And she honored her with the opportunity of positioning the stories and articles in a manner that would do justice to her towering personality.
Sonu Sood: With his career soaring from being a supporting actor to a lead actor (after Jodha Akbar), one had to focus on Sonu Sood's personal image, the kind of cinema he intended to sign and the kind of people he wanted to work with. He was regularly featured in Bombay Times, Mirror Mumbai and Midday.
Eesha Koppikhar: Eesha Kopikhar was no longer just the hot 'khallas' girl; there is more substance to her roles now. With meatier roles and being on the jury panel for Miss Universe 2008, Eesha's public image could just well do with a bit of a makeover. Also, the fact that she is the perfect blend of Indian and Western look needed to be brought to the forefront... something none other than the great Roberto Cavalli complimented her about too. With her next release being Ram Gopal Varma's Shabri, where she plays a lady don, her versatility also needed to be publicised.
Rituparna Sengupta: When one of the finest Bengali actresses, National Award winner Rituparna Sengupta decided to spread her wings and get into Bollywood too, the fact needed to be spoken about. And that's exactly what she did as part of the publicity strategy for her, especially since the actress who has worked with the likes of Rituparno Ghosh, Aparna Sen, Budhhadeb Dasgupta, would be working with an out and out commercial directors like David Dhawan in Do Not Disturb and Priyadarshan in Bum Bum Bole.
Gracy Singh: This mega talented and perhaps the most underrated actors in Bollywood is extremely media shy and believes that only her work should do the talking. So, she needed special attention and positioning in the media. There are many interesting facts like though she started out as a TV actress, she has worked with the biggest names like Amitabh Bachchan (Arman), Aamir Khan (Lagaan), Sanjay Dutt (Munnabhai MBBS)... and that she is also a renowned classical dancer who never performs any Bollywood numbers on stage.
Arjan Bajwa: Got him well-deserved coverage related to films like Summer of 2007, Madhur Bhandarkar's Fashion in all the leading daily newspapers like Bombay Times, Midday, Mumbai Mirror, Hindustan Times, DNA and Screen. Also arranged for interviews with regional papers like Dainik Bhaskar, Dainik Jagaran, Navbharat Times, Calcutta Times, Hyderabad Times, Bangalore Times, Jaipur Times, etc.
Sherlyn Chopra: The outrageous girl believes in reaching the top. And her journey began with her first music video 'Outrageous'. She believes in giving the best and taking out the best from her media manager. Her second album 'Dard E Sherlyn', a tribute to Hema Malini's song 'Mujhe dard raheta hai' (Dus Numbari) created a hype and controversy. Her press conference in Delhi had almost half of the media gathered to see her performing live in front of guests like Hare Rama Hare Krishna diva Zeenat Aman and director Jagmohan Mundhra. There was immense coverage on all electronic channels like Headlines Today, Aaj Tak and NDTV India as well. Currently she floated her second venture Assorted Digital Motion Pictures with Aritra Das. This is an extension of her previous entity of media strategist. She will be working on various social media platform, media marketing and buying. This company will also organize various Bollywood related events.
She started her career as a Public Relationship trainee for Raindrop Media, Bollywood's leading publicity agency. Under the tutelage of Media Director Rohini Iyer and her team she worked for top Bollywood stars and production houses. During her tenure in Raindrop Media, she worked on films like Sajid Nadiadwala's Hey Babby, Abbas Mastan's Naqaab and Anand L Rai's Strangers.
In 2009, she formed her own company Karmic Media, in partnership with Rolland Cabral. Rolland came with almost a decade long experience in print and electronic media. Under Karmic Media, they have worked with many celebrities like Hema Malni, Esha Deol, Sonu Sood, Arjan Bajwa, Sonali Kulkarni, Samir Dattani, Ruslaan Mumtaz, Nikhil Dwivedi, Shreyas Talpade, Kapil Sharma, Eesha Kopikkar, Gracy Singh, Nisha Kothari, Sherlyn Chopra and Rituparna Sengupta. She has also worked as publicist for reputed production houses like Pritish Nandy Communications, White Feather Films, Mukta Arts and corporate clients like Videocon.
Sarbani worked on various individual clients and added her own image management skills:- Hema Malini: The eternal dream girl's voluminous, versatile and dynamic career needed to be focused rightly and positioned properly. And she honored her with the opportunity of positioning the stories and articles in a manner that would do justice to her towering personality.
Sonu Sood: With his career soaring from being a supporting actor to a lead actor (after Jodha Akbar), one had to focus on Sonu Sood's personal image, the kind of cinema he intended to sign and the kind of people he wanted to work with. He was regularly featured in Bombay Times, Mirror Mumbai and Midday.
Eesha Koppikhar: Eesha Kopikhar was no longer just the hot 'khallas' girl; there is more substance to her roles now. With meatier roles and being on the jury panel for Miss Universe 2008, Eesha's public image could just well do with a bit of a makeover. Also, the fact that she is the perfect blend of Indian and Western look needed to be brought to the forefront... something none other than the great Roberto Cavalli complimented her about too. With her next release being Ram Gopal Varma's Shabri, where she plays a lady don, her versatility also needed to be publicised.
Rituparna Sengupta: When one of the finest Bengali actresses, National Award winner Rituparna Sengupta decided to spread her wings and get into Bollywood too, the fact needed to be spoken about. And that's exactly what she did as part of the publicity strategy for her, especially since the actress who has worked with the likes of Rituparno Ghosh, Aparna Sen, Budhhadeb Dasgupta, would be working with an out and out commercial directors like David Dhawan in Do Not Disturb and Priyadarshan in Bum Bum Bole.
Gracy Singh: This mega talented and perhaps the most underrated actors in Bollywood is extremely media shy and believes that only her work should do the talking. So, she needed special attention and positioning in the media. There are many interesting facts like though she started out as a TV actress, she has worked with the biggest names like Amitabh Bachchan (Arman), Aamir Khan (Lagaan), Sanjay Dutt (Munnabhai MBBS)... and that she is also a renowned classical dancer who never performs any Bollywood numbers on stage.
Arjan Bajwa: Got him well-deserved coverage related to films like Summer of 2007, Madhur Bhandarkar's Fashion in all the leading daily newspapers like Bombay Times, Midday, Mumbai Mirror, Hindustan Times, DNA and Screen. Also arranged for interviews with regional papers like Dainik Bhaskar, Dainik Jagaran, Navbharat Times, Calcutta Times, Hyderabad Times, Bangalore Times, Jaipur Times, etc.
Sherlyn Chopra: The outrageous girl believes in reaching the top. And her journey began with her first music video 'Outrageous'. She believes in giving the best and taking out the best from her media manager. Her second album 'Dard E Sherlyn', a tribute to Hema Malini's song 'Mujhe dard raheta hai' (Dus Numbari) created a hype and controversy. Her press conference in Delhi had almost half of the media gathered to see her performing live in front of guests like Hare Rama Hare Krishna diva Zeenat Aman and director Jagmohan Mundhra. There was immense coverage on all electronic channels like Headlines Today, Aaj Tak and NDTV India as well. Currently she floated her second venture Assorted Digital Motion Pictures with Aritra Das. This is an extension of her previous entity of media strategist. She will be working on various social media platform, media marketing and buying. This company will also organize various Bollywood related events.