Dan McDermott, President of Entertainment and AMC Studios, says the studio is positioned to do more third-party productions like Silo, though he noted that “it’s not our primary business.”
The big-budget dystopian drama was renewed last year for a second season on Apple TV+. Production for Season 2 wrapped earlier this year, but a premiere date has not been confirmed.
McDermott and other AMC Networks execs fielded questions about the company’s original programming strategy during the company’s first-quarter earnings call with Wall Street analysts. One wondered about Silo specifically, given its budget is at the high end for AMC as well as the reality that third-party projects don’t feed the company’s own network and streaming portfolio.
“AMC Studios is a vibrant and productive group that produces for every one of our platforms,” McDermott said. “These shows enable us to build a library, which accrues real value...
The big-budget dystopian drama was renewed last year for a second season on Apple TV+. Production for Season 2 wrapped earlier this year, but a premiere date has not been confirmed.
McDermott and other AMC Networks execs fielded questions about the company’s original programming strategy during the company’s first-quarter earnings call with Wall Street analysts. One wondered about Silo specifically, given its budget is at the high end for AMC as well as the reality that third-party projects don’t feed the company’s own network and streaming portfolio.
“AMC Studios is a vibrant and productive group that produces for every one of our platforms,” McDermott said. “These shows enable us to build a library, which accrues real value...
- 5/10/2024
- by Dade Hayes
- Deadline Film + TV
AMC Networks CEO Kristin Dolan’s compensation was $14.5 million in 2023, her first year in the top post at the cable channel giant.
According to an SEC filing posted Friday, Dolan’s base salary for the year was $1.7 million. She had $8.8 million in stock awards, $4 million in non-equity incentive plan compensation and $71,000 in “other” pay.
Dolan, the wife of company owner James Dolan, started as CEO of AMC Networks on Feb. 27, 2023, and shortly after stepped down as a member of the company’s board on March 10. Previously, Dolan had served as founder and CEO of TV analytics firm 605.
Her appointment to the CEO position came after Christina Spade, formerly CFO of AMC Networks, stepped down in November 2022 after a very brief stint as CEO, following the exit of interim CEO Matt Blank.
Once Spade left, James Dolan was named interim executive chairman while a search began for another AMC Networks CEO,...
According to an SEC filing posted Friday, Dolan’s base salary for the year was $1.7 million. She had $8.8 million in stock awards, $4 million in non-equity incentive plan compensation and $71,000 in “other” pay.
Dolan, the wife of company owner James Dolan, started as CEO of AMC Networks on Feb. 27, 2023, and shortly after stepped down as a member of the company’s board on March 10. Previously, Dolan had served as founder and CEO of TV analytics firm 605.
Her appointment to the CEO position came after Christina Spade, formerly CFO of AMC Networks, stepped down in November 2022 after a very brief stint as CEO, following the exit of interim CEO Matt Blank.
Once Spade left, James Dolan was named interim executive chairman while a search began for another AMC Networks CEO,...
- 4/26/2024
- by Jennifer Maas
- Variety Film + TV
AMC Networks is rolling out cheaper, ad-supported tiers for all of its niche streaming services after putting ads on its flagship AMC+ bundle late last year.
The new versions will all be up and running by the end of the 2024-25 upfront, the company said Monday. It will convene its annual upfront presentation to ad buyers on Wednesday night in New York.
Subscribers to AMC+ opting for the ad tier also get ad-supported versions of Shudder, Sundance Now and IFC Films Unlimited. But subscribers to those services outside the bundle have not previously had the option of a lower-priced version with sponsored breaks. In the planned rollout, ads will come to the individual services as well as AcornTV, Hidive and Allblk, which are not currently part of AMC+.
The aim of the expansion in streaming is to give advertisers options alongside linear TV and Fast channels. Like many pay-tv programmers,...
The new versions will all be up and running by the end of the 2024-25 upfront, the company said Monday. It will convene its annual upfront presentation to ad buyers on Wednesday night in New York.
Subscribers to AMC+ opting for the ad tier also get ad-supported versions of Shudder, Sundance Now and IFC Films Unlimited. But subscribers to those services outside the bundle have not previously had the option of a lower-priced version with sponsored breaks. In the planned rollout, ads will come to the individual services as well as AcornTV, Hidive and Allblk, which are not currently part of AMC+.
The aim of the expansion in streaming is to give advertisers options alongside linear TV and Fast channels. Like many pay-tv programmers,...
- 4/8/2024
- by Dade Hayes
- Deadline Film + TV
Broadcasting House, the headquarters of the BBC, as it appeared in 2014.
AMC Networks and BBC Studios are bringing the 24-hour international channel BBC News to free, ad-supported streaming platforms in the United States.
Starting this week, BBC News will land on Dish Network’s Sling Freestream, Samsung TV Plus, Paramount Global’s Pluto TV, Comcast’s Xumo Play, Vizio’s WatchFree Plus and Plex.
AMC has the exclusive distribution license to BBC News in the United States, with the channel mostly available on cable, satellite and some streaming cable TV replacements over the past decade. The addition of BBC News on free, ad-supported streaming services marks the first time the channel has been offered in the United States beyond the traditional pay TV bundle.
“This is a significant milestone for the BBC as this launch will more than double the current reach and availability of the BBC News channel in the U.
AMC Networks and BBC Studios are bringing the 24-hour international channel BBC News to free, ad-supported streaming platforms in the United States.
Starting this week, BBC News will land on Dish Network’s Sling Freestream, Samsung TV Plus, Paramount Global’s Pluto TV, Comcast’s Xumo Play, Vizio’s WatchFree Plus and Plex.
AMC has the exclusive distribution license to BBC News in the United States, with the channel mostly available on cable, satellite and some streaming cable TV replacements over the past decade. The addition of BBC News on free, ad-supported streaming services marks the first time the channel has been offered in the United States beyond the traditional pay TV bundle.
“This is a significant milestone for the BBC as this launch will more than double the current reach and availability of the BBC News channel in the U.
- 3/13/2024
- by Matthew Keys
- The Desk
The news channel airs live news broadcasts around the clock for free.
Since the dawn of the cord-cutting movement, sports and news have been the two pillars of the pay-tv bundle that have kept consumers tethered to the traditional way of watching television. However, with sports slowly and surely migrating to streaming, and its fans following, news is now also beginning to make that transition. The latest example comes from the BBC Studios-owned BBC News is now streaming on free ad-supported streaming TV (Fast) platforms.
Key Details: The BBC News channel is now available on a number of Fast platforms in the U.S. The channel broadcasts live news coverage around the clock from the U.S., U.K., and Singapore. This is the latest move in news’ migration to streaming following the launch of CNN on Max. Watch Now Free sling.com
The channel has long been available from traditional pay-tv distributors,...
Since the dawn of the cord-cutting movement, sports and news have been the two pillars of the pay-tv bundle that have kept consumers tethered to the traditional way of watching television. However, with sports slowly and surely migrating to streaming, and its fans following, news is now also beginning to make that transition. The latest example comes from the BBC Studios-owned BBC News is now streaming on free ad-supported streaming TV (Fast) platforms.
Key Details: The BBC News channel is now available on a number of Fast platforms in the U.S. The channel broadcasts live news coverage around the clock from the U.S., U.K., and Singapore. This is the latest move in news’ migration to streaming following the launch of CNN on Max. Watch Now Free sling.com
The channel has long been available from traditional pay-tv distributors,...
- 3/13/2024
- by Matt Tamanini
- The Streamable
BBC News is going streaming.
The cable news channel extension of the storied British public broadcaster will begin streaming — for free — on a handful of connected TV and Fast (free ad-supported streaming) platforms, beginning today.
BBC News will be available on Samsung TV Plus, Xumo, Sling TV, Plex, Vizio and Pluto TV, with other distribution partners to follow. BBC News will also continue to be carried through traditional pay-tv providers like Charter, Comcast and DirecTV.
Executives at every cable news channel have been evaluating how to adapt to a streaming-first world. At CNN (the other global news brand), Warner Bros. Discovery have opted to put some live programming on the Max streaming service, combining some CNN International programming with CNN U.S. fare. Fox News and MSNBC sends their primetime shows to Fox Nation and Peacock the day after they air.
But BBC News is bringing its full, live, 24-hour schedule to free streaming platforms,...
The cable news channel extension of the storied British public broadcaster will begin streaming — for free — on a handful of connected TV and Fast (free ad-supported streaming) platforms, beginning today.
BBC News will be available on Samsung TV Plus, Xumo, Sling TV, Plex, Vizio and Pluto TV, with other distribution partners to follow. BBC News will also continue to be carried through traditional pay-tv providers like Charter, Comcast and DirecTV.
Executives at every cable news channel have been evaluating how to adapt to a streaming-first world. At CNN (the other global news brand), Warner Bros. Discovery have opted to put some live programming on the Max streaming service, combining some CNN International programming with CNN U.S. fare. Fox News and MSNBC sends their primetime shows to Fox Nation and Peacock the day after they air.
But BBC News is bringing its full, live, 24-hour schedule to free streaming platforms,...
- 3/13/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Sundance turns 40 this year and AMC Networks is celebrating the film festival’s big 4-0 with the release of a curated lineup of dozens of movies that previously debuted at the event, including “Birth/Rebirth,” “Sleeping with Other People,” “Savage Grace” and “Heathers,” for streamer AMC+.
A long-time sponsor of the Sundance Film Festival with roots in indie films through IFC Films and now horror-focused streamer Shudder, whcih is debuting Chris Nash’s “In A Violent Nature” at the fest this year, AMC Networks will be offering the compilation of Sundance movies all through January, in connection with the 2024 edition of the film festival running Jan. 18-28.
“This collection is such a great way to honor the history of the legacy of Sundance bring AMC+ subscribers, who are not going to be in Park City, virtually to the event through this portfolio of such unforgettable films,” chief commercial officer for AMC Networks Kim Kelleher told Variety.
A long-time sponsor of the Sundance Film Festival with roots in indie films through IFC Films and now horror-focused streamer Shudder, whcih is debuting Chris Nash’s “In A Violent Nature” at the fest this year, AMC Networks will be offering the compilation of Sundance movies all through January, in connection with the 2024 edition of the film festival running Jan. 18-28.
“This collection is such a great way to honor the history of the legacy of Sundance bring AMC+ subscribers, who are not going to be in Park City, virtually to the event through this portfolio of such unforgettable films,” chief commercial officer for AMC Networks Kim Kelleher told Variety.
- 1/10/2024
- by Jennifer Maas
- Variety Film + TV
AMC+ has a brand-new, ad-supported plan that all customers can access now!
AMC+ is one of the best prestige TV streaming platforms to have around this time of year. Spooky Season is nearly upon us (or already here for some), and AMC+ subscribers can celebrate properly with titles like “The Walking Dead: Daryl Dixon,” “Interview with the Vampire” and other hair-raising series, not to mention the best in horror and thriller movies from Shudder.
Some users might well protest that they pay enough for streaming as it is without having to add another service to their monthly entertainment bill. Streaming without ads has gotten 25% more expensive in the past year, but AMC+ wants to help alleviate those woes. That’s why it now offers a less expensive, ad-supported tier, which is rolling out to customers this week.
“This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to...
AMC+ is one of the best prestige TV streaming platforms to have around this time of year. Spooky Season is nearly upon us (or already here for some), and AMC+ subscribers can celebrate properly with titles like “The Walking Dead: Daryl Dixon,” “Interview with the Vampire” and other hair-raising series, not to mention the best in horror and thriller movies from Shudder.
Some users might well protest that they pay enough for streaming as it is without having to add another service to their monthly entertainment bill. Streaming without ads has gotten 25% more expensive in the past year, but AMC+ wants to help alleviate those woes. That’s why it now offers a less expensive, ad-supported tier, which is rolling out to customers this week.
“This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to...
- 9/29/2023
- by David Satin
- The Streamable
If you want to watch Dark Winds and/or The Walking Dead: Daryl Dixon, then AMC+'s new plan might suit you.
The streaming service this week went public with the cost and features of its recently-announced ad-supported tier.
With ads, AMC+ will cost $4.99 per month, saving $4 from the ad-free plan, which has been the only plan available since the service's launch.
The ad-supported AMC+ features a "light ad load of less than five minutes per hour."
The best part? All the same series and film titles offered in the original plan will be available.
"This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to the only piece of our distribution ecosystem that wasn't already ad-supported," AMC Networks chief commercial officer Kim Kelleher said in a statement.
The content on offer includes The Walking Dead Universe, Dark Winds, and even Anne Rice's Immortal Universe.
If you're looking for more content,...
The streaming service this week went public with the cost and features of its recently-announced ad-supported tier.
With ads, AMC+ will cost $4.99 per month, saving $4 from the ad-free plan, which has been the only plan available since the service's launch.
The ad-supported AMC+ features a "light ad load of less than five minutes per hour."
The best part? All the same series and film titles offered in the original plan will be available.
"This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to the only piece of our distribution ecosystem that wasn't already ad-supported," AMC Networks chief commercial officer Kim Kelleher said in a statement.
The content on offer includes The Walking Dead Universe, Dark Winds, and even Anne Rice's Immortal Universe.
If you're looking for more content,...
- 9/29/2023
- by Paul Dailly
- TVfanatic
You can now add AMC+ to the ever-growing list of streaming services that now offer a cheaper, but ad-supported, plan.
AMC Networks announced on Thursday afternoon the rollout of an ad-supported version of AMC+, to at first be available on its direct-to-consumer platform and apps before expanding to third-party platforms and channels providers in the coming weeks.
More from TVLineApple TV+ Raising Prices 43%Netflix's Latest Price Hikes ExplainedTWD: Daryl Dixon Showrunner Reacts to Ruined Finale Surprise, Teases Carol's Season 2 Adventure
Priced at $4.99 per month (compared to the ad-free plan’s $8.99 ask), the ad-supported AMC+ includes a “light ad load...
AMC Networks announced on Thursday afternoon the rollout of an ad-supported version of AMC+, to at first be available on its direct-to-consumer platform and apps before expanding to third-party platforms and channels providers in the coming weeks.
More from TVLineApple TV+ Raising Prices 43%Netflix's Latest Price Hikes ExplainedTWD: Daryl Dixon Showrunner Reacts to Ruined Finale Surprise, Teases Carol's Season 2 Adventure
Priced at $4.99 per month (compared to the ad-free plan’s $8.99 ask), the ad-supported AMC+ includes a “light ad load...
- 9/28/2023
- by Matt Webb Mitovich
- TVLine.com
AMC Networks has set a price for its ad-supported streaming tier for its AMC+ platform.
The offering, which costs $4.99 per month, includes a light ad load of less then five minutes per hour and the same series and film titles as AMC+’s $8.99 per month ad-free option, including “The Walking Dead: Daryl Dixon,” “Fear the Walking Dead,” “Dark Winds,” and Anne Rice’s “Interview with the Vampire” and “Mayfair Witches.”
Ad-supported subscribers will also have access to Shudder, Sundance Now and IFC Films Unlimited, as well as the AMC, BBC America, IFC and Sundance TV linear networks.
“This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported,” AMC Networks’ chief commercial officer Kim Kelleher said in a statement. “Now, with our linear networks, strong and growing presence on CTV and Fast platforms and ad-supported AMC...
The offering, which costs $4.99 per month, includes a light ad load of less then five minutes per hour and the same series and film titles as AMC+’s $8.99 per month ad-free option, including “The Walking Dead: Daryl Dixon,” “Fear the Walking Dead,” “Dark Winds,” and Anne Rice’s “Interview with the Vampire” and “Mayfair Witches.”
Ad-supported subscribers will also have access to Shudder, Sundance Now and IFC Films Unlimited, as well as the AMC, BBC America, IFC and Sundance TV linear networks.
“This ad-supported version of AMC+ gives consumers more flexibility while bringing ads to the only piece of our distribution ecosystem that wasn’t already ad-supported,” AMC Networks’ chief commercial officer Kim Kelleher said in a statement. “Now, with our linear networks, strong and growing presence on CTV and Fast platforms and ad-supported AMC...
- 9/28/2023
- by Lucas Manfredi
- The Wrap
Following through on plans first announced last spring, AMC Networks said this evening it has officially begun rolling out a cheaper, ad-supported tier of flagship streaming service AMC+.
The $5-a-month subscription option (well below the current ad-free rate of $9) is initially available via AMC Networks direct-to-consumer platforms and apps. It will expand to third-party distributors in the coming weeks, the company said.
With an ad load described as “light” — no more than five minutes of ads per hour — the new version of AMC+ will feature the same series and film titles that are offered on the ad-free version, whose pricing will not change.
AMC+ is a bundled service, encompassing a selection of programming from linear channels AMC, BBC America, IFC and Sundance TV and full access to company-owned streaming services Shudder, Sundance Now and IFC Films Unlimited.
The management team of AMC Networks has been drawing attention to the launch over the past several months.
The $5-a-month subscription option (well below the current ad-free rate of $9) is initially available via AMC Networks direct-to-consumer platforms and apps. It will expand to third-party distributors in the coming weeks, the company said.
With an ad load described as “light” — no more than five minutes of ads per hour — the new version of AMC+ will feature the same series and film titles that are offered on the ad-free version, whose pricing will not change.
AMC+ is a bundled service, encompassing a selection of programming from linear channels AMC, BBC America, IFC and Sundance TV and full access to company-owned streaming services Shudder, Sundance Now and IFC Films Unlimited.
The management team of AMC Networks has been drawing attention to the launch over the past several months.
- 9/28/2023
- by Dade Hayes
- Deadline Film + TV
AMC Networks has released details and pricing for the advertising-supported tier of its AMC+ streaming service.
The new, cheaper tier of AMC+ — which the company first announced back in April — is launching Thursday, at a $4.99 per month price point (the ad-free tier costs $8.99 per month). It will initially be available on AMC’s own direct-to-consumer platforms and apps, and will expand to third-party platforms in the coming weeks.
The new tier of AMC+ will include AMC’s programming, as well as access to Shudder, Sundance Now and IFC Films Unlimited. It will also notably include the linear channels for AMC, IFC, BBC America and Sundance TV.
AMC says that it has “dozens” of advertisers already on board, and will launch with a suite of offerings competitive with other streaming services, like interactive units, trivia breaks, “squeeze-back” spots and episodic takeovers.
The launch of the tier comes as the company is...
The new, cheaper tier of AMC+ — which the company first announced back in April — is launching Thursday, at a $4.99 per month price point (the ad-free tier costs $8.99 per month). It will initially be available on AMC’s own direct-to-consumer platforms and apps, and will expand to third-party platforms in the coming weeks.
The new tier of AMC+ will include AMC’s programming, as well as access to Shudder, Sundance Now and IFC Films Unlimited. It will also notably include the linear channels for AMC, IFC, BBC America and Sundance TV.
AMC says that it has “dozens” of advertisers already on board, and will launch with a suite of offerings competitive with other streaming services, like interactive units, trivia breaks, “squeeze-back” spots and episodic takeovers.
The launch of the tier comes as the company is...
- 9/28/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
AMC+ is joining the streaming-advertising party; Don Draper would say it’s about time.
The core AMC Networks streaming platform will have an ad-supported tier “by October,” according to a Monday morning media announcement. A person with knowledge of the plans told IndieWire we won’t on AVOD AMC+ until “much closer to launch day;” that will come in September, according to our source. AMC+ currently costs $8.99 per month.
Tomorrow is AMC Networks’ 2023 upfront, which is when AMC+ with ads will begin selling commercial time. AMC Network will report its first-quarter 2023 earnings the morning of May 5.
AMC’s “targeted” SVODs will remain ad-free services completely supported by subscription revenue — with a notable exception. AMC+ subscribers get Shudder, IFC Films Unlimited, and Sundance Now for free; those who select AVOD AMC+ will also see commercials in their three freebie add-on services.
All told, AMC Networks ended 2022 with 11.8 million streaming subscribers.
“This...
The core AMC Networks streaming platform will have an ad-supported tier “by October,” according to a Monday morning media announcement. A person with knowledge of the plans told IndieWire we won’t on AVOD AMC+ until “much closer to launch day;” that will come in September, according to our source. AMC+ currently costs $8.99 per month.
Tomorrow is AMC Networks’ 2023 upfront, which is when AMC+ with ads will begin selling commercial time. AMC Network will report its first-quarter 2023 earnings the morning of May 5.
AMC’s “targeted” SVODs will remain ad-free services completely supported by subscription revenue — with a notable exception. AMC+ subscribers get Shudder, IFC Films Unlimited, and Sundance Now for free; those who select AVOD AMC+ will also see commercials in their three freebie add-on services.
All told, AMC Networks ended 2022 with 11.8 million streaming subscribers.
“This...
- 4/17/2023
- by Tony Maglio
- Indiewire
AMC Networks is planning to launch a cheaper, ad-supported tier later this year.
The new tier, which is expected to launch by October, will be pitched at the company’s 2023-2024 upfront, which will include a presentation in New York on Tuesday. Pricing for the tier was not disclosed.
“This is a big moment for AMC Networks and for our advertising partners, because it not only creates a fully-ad supported distribution ecosystem, it also allows advertisers to buy our shows, genres and franchises in a much more comprehensive and impactful way,” AMC Networks chief commercial officer Kim Kelleher said in a statement. “With our new series content, library titles and other targeted streaming platforms that are all bundled into AMC+, partners can move beyond individual shows and even series and choose to ‘own’ whole genres and franchises, and drive messaging to target audiences no matter what they are watching or where.
The new tier, which is expected to launch by October, will be pitched at the company’s 2023-2024 upfront, which will include a presentation in New York on Tuesday. Pricing for the tier was not disclosed.
“This is a big moment for AMC Networks and for our advertising partners, because it not only creates a fully-ad supported distribution ecosystem, it also allows advertisers to buy our shows, genres and franchises in a much more comprehensive and impactful way,” AMC Networks chief commercial officer Kim Kelleher said in a statement. “With our new series content, library titles and other targeted streaming platforms that are all bundled into AMC+, partners can move beyond individual shows and even series and choose to ‘own’ whole genres and franchises, and drive messaging to target audiences no matter what they are watching or where.
- 4/17/2023
- by Lucas Manfredi
- The Wrap
The troubles that AMC and its family of premium cable networks and streaming services have been going through in the last year have been well documented. Cord cutting has led to a steep decline in the number of subscribers its linear cable channels have, and its portfolio of niche streaming services like AMC+, Shudder, and Allblk has not made up the difference.
7-Day Free Trial $8.99 / month amc+ via amazon.com
But that doesn’t mean that the corporation is ready to throw in the towel just yet, despite cycling through four CEOs in the past 20 months. AMC is now headed by Kristin Dolan — wife of owner James Dolan — and under her leadership the company is planning to launch a new, cheaper ad-supported price tier to AMC+ by October of this year, which it will announce during its Upfront presentation on Tuesday, April 18, according to a report from Deadline.
An ad-supported tier...
7-Day Free Trial $8.99 / month amc+ via amazon.com
But that doesn’t mean that the corporation is ready to throw in the towel just yet, despite cycling through four CEOs in the past 20 months. AMC is now headed by Kristin Dolan — wife of owner James Dolan — and under her leadership the company is planning to launch a new, cheaper ad-supported price tier to AMC+ by October of this year, which it will announce during its Upfront presentation on Tuesday, April 18, according to a report from Deadline.
An ad-supported tier...
- 4/17/2023
- by David Satin
- The Streamable
AMC Networks is the latest of the nation’s big TV companies to work to marry advertisers to viewers in a venue that breaks most of TV’s long-standing rules.
The company, best known for cable networks like AMC, IFC and BBC America, expects to launch an ad-supported tier of its AMC+ streaming service later in 2023, according to Kim Kelleher, the company’s chief commercial officer. The new offering will feature a “light” ad load that executives say is in keeping with standards currently set at other services, but the intention is to help marketers weave themselves into and around programming in bespoke fashion, Kelleher says.
“We will place ads in ways that are not disruptive, that are really thoughtful,” says the executive. “Some movies will have no ads. Some movies may have a mid-roll, or some will have a pre-roll. It’s not one-size-fits-all, and we get to be...
The company, best known for cable networks like AMC, IFC and BBC America, expects to launch an ad-supported tier of its AMC+ streaming service later in 2023, according to Kim Kelleher, the company’s chief commercial officer. The new offering will feature a “light” ad load that executives say is in keeping with standards currently set at other services, but the intention is to help marketers weave themselves into and around programming in bespoke fashion, Kelleher says.
“We will place ads in ways that are not disruptive, that are really thoughtful,” says the executive. “Some movies will have no ads. Some movies may have a mid-roll, or some will have a pre-roll. It’s not one-size-fits-all, and we get to be...
- 4/17/2023
- by Brian Steinberg
- Variety Film + TV
AMC Networks is looking to advertising to help it grow its streaming business.
The company says it will roll out a less expensive ad-supported tier of AMC+ later this year. Pricing hasn’t been announced yet, but the current cost is $8.99 per month, and the new tier is expected by October. The new offering will be sold in the company’s 2023-2024 upfront, which will include a presentation Tuesday evening in New York.
The ad-supported tier will also unlock the ability for advertisers to buy time across specific shows, genres or franchises (like The Walking Dead or Anne Rice universe), whether the programs air on linear TV, on AMC+, or on a free ad-supported streaming (Fast) platform. AMC+ includes programming from AMC, IFC, SundanceTV and BBC America, as well as films and programs from AMC’s niche streamers like Shudder and SundanceNow.
AMC+ is joining a long list of premium...
The company says it will roll out a less expensive ad-supported tier of AMC+ later this year. Pricing hasn’t been announced yet, but the current cost is $8.99 per month, and the new tier is expected by October. The new offering will be sold in the company’s 2023-2024 upfront, which will include a presentation Tuesday evening in New York.
The ad-supported tier will also unlock the ability for advertisers to buy time across specific shows, genres or franchises (like The Walking Dead or Anne Rice universe), whether the programs air on linear TV, on AMC+, or on a free ad-supported streaming (Fast) platform. AMC+ includes programming from AMC, IFC, SundanceTV and BBC America, as well as films and programs from AMC’s niche streamers like Shudder and SundanceNow.
AMC+ is joining a long list of premium...
- 4/17/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
AMC Networks said it plans to add a cheaper, ad-supported subscription tier of flagship streaming service AMC+ later this year.
While the pricing and launch date of the service are being kept under wraps, the company is including it as part of its 2023-24 upfront sales process. AMC Networks, which has just emerged from a turbulent period of staff cuts and a change in senior leadership, will host its annual presentation for media buyers on Tuesday night. Kristin Dolan, a longtime board member and member of the family who controls the company’s shares, was named CEO several weeks ago. She will make her first public comments at the upfront event.
While the company doesn’t break out official numbers for individual streamers, AMC+ is the biggest member of its portfolio of niche services, which includes Acorn TV and Allblk. Shudder, IFC Films Unlimited and Sundance Now are part of...
While the pricing and launch date of the service are being kept under wraps, the company is including it as part of its 2023-24 upfront sales process. AMC Networks, which has just emerged from a turbulent period of staff cuts and a change in senior leadership, will host its annual presentation for media buyers on Tuesday night. Kristin Dolan, a longtime board member and member of the family who controls the company’s shares, was named CEO several weeks ago. She will make her first public comments at the upfront event.
While the company doesn’t break out official numbers for individual streamers, AMC+ is the biggest member of its portfolio of niche services, which includes Acorn TV and Allblk. Shudder, IFC Films Unlimited and Sundance Now are part of...
- 4/17/2023
- by Dade Hayes
- Deadline Film + TV
AMC Networks advertising executive Evan Adlman has been tapped to oversee the company’s digital and national sales team under a new reorganization of its commercial revenue business.
Adlman, who has served as AMC’s senior vice president of advanced advertising and digital partnerships, will become executive vice president of commercial sales and revenue operations. In his new role, Adlman will oversee national sales, linear and digital operations, the Fast/AVOD business team, programmatic sales and advanced advertising.
Todd Schwartzman and Tony Song will lead national sales under Adlman’s oversight, while Marisa Simon will be in charge of the linear and addressable operations teams.
Marc Krok, who was most recently senior vice president of advertising sales and partnerships, will also move into a new expanded role as executive vice president of revenue management, leading pricing and planning, direct response sales and sales and partnerships for BBC World News. His...
Adlman, who has served as AMC’s senior vice president of advanced advertising and digital partnerships, will become executive vice president of commercial sales and revenue operations. In his new role, Adlman will oversee national sales, linear and digital operations, the Fast/AVOD business team, programmatic sales and advanced advertising.
Todd Schwartzman and Tony Song will lead national sales under Adlman’s oversight, while Marisa Simon will be in charge of the linear and addressable operations teams.
Marc Krok, who was most recently senior vice president of advertising sales and partnerships, will also move into a new expanded role as executive vice president of revenue management, leading pricing and planning, direct response sales and sales and partnerships for BBC World News. His...
- 2/14/2023
- by Lucas Manfredi
- The Wrap
Evan Adlman, a sales executive who has helped develop many of AMC Networks’ advanced advertising initiatives in recent years, will take oversight of the company’s digital and national sales teams under an overhaul of the team.
Adlman will become executive vice president of commercial sales and revenue operations. In this new role, he will oversee national sales, linear and digital operations, the Fast/AVOD business team, programmatic sales and advanced advertising. Todd Schwartzman and Tony Song, will lead national sales under his aegis, while Marisa Simon, will lead the linear and addressable operations teams.
AMC Networks makes the change as most TV companies are getting ready for the industry’s annual “upfront” sales session, when media companies hope to sell the bulk of their commercial inventory for their next cycle of programming. Adlman will report to Kim Kelleher, who was recently named AMC Networks’ chief commercial officer.
As part...
Adlman will become executive vice president of commercial sales and revenue operations. In this new role, he will oversee national sales, linear and digital operations, the Fast/AVOD business team, programmatic sales and advanced advertising. Todd Schwartzman and Tony Song, will lead national sales under his aegis, while Marisa Simon, will lead the linear and addressable operations teams.
AMC Networks makes the change as most TV companies are getting ready for the industry’s annual “upfront” sales session, when media companies hope to sell the bulk of their commercial inventory for their next cycle of programming. Adlman will report to Kim Kelleher, who was recently named AMC Networks’ chief commercial officer.
As part...
- 2/14/2023
- by Brian Steinberg
- Variety Film + TV
AMC Networks is undergoing a reorganization of its commercial revenue team ahead of its 2023/2024 upfront.
The company, which is home to cable networks AMC, IFC and Sundance TV, as well as such streamers as AMC+, Acorn TV and Shudder, will combine its advanced advertising and national sales teams under the direction of Evan Adlman. Adlman, who had been senior vice president of advanced advertising and digital partnerships, will now become executive vice president of commercial sales and revenue operations.
Under this new title, Adlman will oversee national sales, linear and digital operations, the company’s Fast/AVOD business team, programmatic sales and advanced advertising. His team will consist of existing executives, Todd Schwartzman and Tony Song, who will lead national sales, and Marisa Simon, who will lead the linear and addressable operations teams.
AMC Networks will also combine its pricing and planning group with its direct response sales operations, under the leadership of Marc Krok.
The company, which is home to cable networks AMC, IFC and Sundance TV, as well as such streamers as AMC+, Acorn TV and Shudder, will combine its advanced advertising and national sales teams under the direction of Evan Adlman. Adlman, who had been senior vice president of advanced advertising and digital partnerships, will now become executive vice president of commercial sales and revenue operations.
Under this new title, Adlman will oversee national sales, linear and digital operations, the company’s Fast/AVOD business team, programmatic sales and advanced advertising. His team will consist of existing executives, Todd Schwartzman and Tony Song, who will lead national sales, and Marisa Simon, who will lead the linear and addressable operations teams.
AMC Networks will also combine its pricing and planning group with its direct response sales operations, under the leadership of Marc Krok.
- 2/14/2023
- by Caitlin Huston
- The Hollywood Reporter - Movie News
AMC Networks is choosing to host an in-person event during the spring upfront season, confirming plans for a presentation for about 200 to 250 guests.
The event, slated for Tuesday, April 18, at New York’s Jazz at Lincoln Center, will resemble last year’s pitch to advertisers at Peak, a restaurant near the top of a Hudson Yards skyscraper. AMC Networks has entered some choppy waters of late, with the abrupt departure last November of CEO Christina Spade after just three months in the job. James Dolan, whose family controls most of the company’s shares, was named interim executive chairman after the company signaled its intent to lay off 20 of its workforce, citing ongoing cord-cutting and other economic pressures.
The annual TV upfront ritual, a blitz of in-person presentations for ad buyers with billions of ad dollars in the balance, is being evaluated across the media business. The upfronts have started...
The event, slated for Tuesday, April 18, at New York’s Jazz at Lincoln Center, will resemble last year’s pitch to advertisers at Peak, a restaurant near the top of a Hudson Yards skyscraper. AMC Networks has entered some choppy waters of late, with the abrupt departure last November of CEO Christina Spade after just three months in the job. James Dolan, whose family controls most of the company’s shares, was named interim executive chairman after the company signaled its intent to lay off 20 of its workforce, citing ongoing cord-cutting and other economic pressures.
The annual TV upfront ritual, a blitz of in-person presentations for ad buyers with billions of ad dollars in the balance, is being evaluated across the media business. The upfronts have started...
- 1/18/2023
- by Dade Hayes
- Deadline Film + TV
To upfront or not upfront, that is the question.
AMC Networks will choose the former, holding an in-person event with between 200 to 250 attendees at Jazz at Lincoln Center on Tuesday, April 18. The company opts for the approach after at least one of the nation’s biggest media companies has opted to abandon the concept, and a sector upstart has unveiled an effort to take its place.
AMC, home to premium series tied to “The Walking Dead” and author Anne Rice’s novels, intends to focus on the aforementioned series, as well as “Lucky Hank,” a new show starring Bob Odenkirk and Mireille Enos. The company will also discuss other programs; a widening array of Fast channels; and emerging methods of so-called “advanced advertising” that uses data to hone in on specific consumer groups.
“We are looking forward to the most innovative and future-facing upfront in our history, with a focus...
AMC Networks will choose the former, holding an in-person event with between 200 to 250 attendees at Jazz at Lincoln Center on Tuesday, April 18. The company opts for the approach after at least one of the nation’s biggest media companies has opted to abandon the concept, and a sector upstart has unveiled an effort to take its place.
AMC, home to premium series tied to “The Walking Dead” and author Anne Rice’s novels, intends to focus on the aforementioned series, as well as “Lucky Hank,” a new show starring Bob Odenkirk and Mireille Enos. The company will also discuss other programs; a widening array of Fast channels; and emerging methods of so-called “advanced advertising” that uses data to hone in on specific consumer groups.
“We are looking forward to the most innovative and future-facing upfront in our history, with a focus...
- 1/18/2023
- by Brian Steinberg
- Variety Film + TV
AMC Networks is expanding its streaming services on The Roku Channel, adding 11 free ad-supported streaming channels. This includes an exclusive “AMC Showcase” channel, which will feature original dramas from the network like “Mad Men.”
Terms of the multi-year agreement were not disclosed upon AMC’s announcement Thursday.
The pact also calls for AMC Networks Hidive anime service launch as a premium subscription on Roku at a future date, which was not revealed.
“This is an exciting expansion of our relationship with one of our most important and long-term partners,” said Kim Kelleher, chief commercial officer of AMC Networks, in a prepared statement. “It also serves our strategic goal of distributing and windowing our high-quality content across a coordinated ecosystem that includes our own networks and streaming services and leading partner platforms.”
Roku vice president for programming Rob Holmes said, “We are constantly working to enhance our programming portfolio to meet the needs of our users.
Terms of the multi-year agreement were not disclosed upon AMC’s announcement Thursday.
The pact also calls for AMC Networks Hidive anime service launch as a premium subscription on Roku at a future date, which was not revealed.
“This is an exciting expansion of our relationship with one of our most important and long-term partners,” said Kim Kelleher, chief commercial officer of AMC Networks, in a prepared statement. “It also serves our strategic goal of distributing and windowing our high-quality content across a coordinated ecosystem that includes our own networks and streaming services and leading partner platforms.”
Roku vice president for programming Rob Holmes said, “We are constantly working to enhance our programming portfolio to meet the needs of our users.
- 11/3/2022
- by Eileen AJ Connelly
- The Wrap
AMC Networks is bringing 11 new free, ad-supported TV (Fast) channels to the Roku Channel — including a selection of episodes from hit series like “The Walking Dead” and “Mad Men” — under a multiyear expansion of the companies’ content pact.
The 11 Fast channels on the Roku Channel, created and programmed by AMC Networks, include one exclusive channel: AMC Showcase, which will feature several AMC signature dramas including “Mad Men.” AMC Network’s portfolio of other Fast channels includes The Walking Dead Universe, Stories by AMC, AMC Thrillers, Slightly Off IFC, All Weddings We tv, All Reality We tv, IFC Film Picks, Portlandia, Allblk Gems and AMC en Español.
In addition, the global agreement will continue to make AMC Networks’ streaming services AMC+, Shudder and Acorn TV available to through Premium Subscriptions on the Roku Channel. Under the deal, AMC Networks’ Hidive anime service will launch as a Premium Subscription on the Roku...
The 11 Fast channels on the Roku Channel, created and programmed by AMC Networks, include one exclusive channel: AMC Showcase, which will feature several AMC signature dramas including “Mad Men.” AMC Network’s portfolio of other Fast channels includes The Walking Dead Universe, Stories by AMC, AMC Thrillers, Slightly Off IFC, All Weddings We tv, All Reality We tv, IFC Film Picks, Portlandia, Allblk Gems and AMC en Español.
In addition, the global agreement will continue to make AMC Networks’ streaming services AMC+, Shudder and Acorn TV available to through Premium Subscriptions on the Roku Channel. Under the deal, AMC Networks’ Hidive anime service will launch as a Premium Subscription on the Roku...
- 11/3/2022
- by Todd Spangler
- Variety Film + TV
AMC Networks is consolidating its distribution and affiliate operations with ad sales, promoting Kim Kelleher to the new role of chief commercial officer.
Josh Reader, who joined AMC Networks in 2011 and has been president of distribution and development since 2019, is exiting the company. He had previously informed top execs of his plan to run a new venture he has launched in the content creation and blockchain space. Reader plans to stay with AMC Networks through early 2023.
In her expanded role, Kelleher will report to Christina Spade, who recently became the company’s CEO after a stint as its CFO. As part of the realignment, three additional senior execs will now report to Kelleher: Roy Cho, who has been upped to EVP of distribution; Mike Pears, EVP of distribution and content sales; and Amy Leasca, SVP of partner management. Barbara Kalosieh, continuing in the key position of SVP of distribution, will report to Cho.
Josh Reader, who joined AMC Networks in 2011 and has been president of distribution and development since 2019, is exiting the company. He had previously informed top execs of his plan to run a new venture he has launched in the content creation and blockchain space. Reader plans to stay with AMC Networks through early 2023.
In her expanded role, Kelleher will report to Christina Spade, who recently became the company’s CEO after a stint as its CFO. As part of the realignment, three additional senior execs will now report to Kelleher: Roy Cho, who has been upped to EVP of distribution; Mike Pears, EVP of distribution and content sales; and Amy Leasca, SVP of partner management. Barbara Kalosieh, continuing in the key position of SVP of distribution, will report to Cho.
- 9/8/2022
- by Dade Hayes
- Deadline Film + TV
Kim Kelleher added oversight of distribution revenue to her portfolio at AMC Networks, a substantial enlargement of her duties at the content company that was recently put under the aegis of a new CEO.
Kelleher, who will continue to supervise advertising sales and partnerships, has been named chief commercial officer of the company, best known for its flagship cable network and influential series like “Better Call Saul” and “The Walking Dead.”
“A cohesive, forward-looking commercial revenue team that has responsibility for all of our valuable partner relationships across advertisers, affiliates and new digital platforms makes strong strategic sense and Kim is the perfect executive to lead it,” said Christina Spade, who was recently named CEO of AMC Networks, in a statement. “She has brought her own unique talent, ingenuity and dynamic leadership to our commercial revenue group. We are thrilled to apply her abilities to an even more comprehensive role...
Kelleher, who will continue to supervise advertising sales and partnerships, has been named chief commercial officer of the company, best known for its flagship cable network and influential series like “Better Call Saul” and “The Walking Dead.”
“A cohesive, forward-looking commercial revenue team that has responsibility for all of our valuable partner relationships across advertisers, affiliates and new digital platforms makes strong strategic sense and Kim is the perfect executive to lead it,” said Christina Spade, who was recently named CEO of AMC Networks, in a statement. “She has brought her own unique talent, ingenuity and dynamic leadership to our commercial revenue group. We are thrilled to apply her abilities to an even more comprehensive role...
- 9/8/2022
- by Brian Steinberg
- Variety Film + TV
Click here to read the full article.
AMC Networks has promoted Kim Kelleher to chief commercial officer, a new role that will unify the company’s commercial revenue teams under a single leader.
Kelleher was most recently president of commercial revenue and partnerships, overseeing AMC’s advertising and partnerships business lines. The new role will see her add oversight of the company’s distribution and development revenue.
Josh Reader, who had been president of distribution and development since 2019, will leave AMC early next year to found a new venture in the content creation and blockchain space.
Kelleher will report to AMC Networks CEO Christina Spade, who assumed her new role just last month.
Under the new organizational structure Roy Cho, who has been promoted to executive vp of distribution; Mike Pears, executive vp of distribution and content sales; and Amy Leasca, senior vp of partner management, will now report to Kelleher.
AMC Networks has promoted Kim Kelleher to chief commercial officer, a new role that will unify the company’s commercial revenue teams under a single leader.
Kelleher was most recently president of commercial revenue and partnerships, overseeing AMC’s advertising and partnerships business lines. The new role will see her add oversight of the company’s distribution and development revenue.
Josh Reader, who had been president of distribution and development since 2019, will leave AMC early next year to found a new venture in the content creation and blockchain space.
Kelleher will report to AMC Networks CEO Christina Spade, who assumed her new role just last month.
Under the new organizational structure Roy Cho, who has been promoted to executive vp of distribution; Mike Pears, executive vp of distribution and content sales; and Amy Leasca, senior vp of partner management, will now report to Kelleher.
- 9/8/2022
- by Alex Weprin
- The Hollywood Reporter - Movie News
After two years of virtual operations due to Covid, AMC Networks is convening an in-person upfront presentation tonight in New York, where it will highlight a number of digital ad initiatives.
It has set a new slate of digital originals under its two-year-old Content Room brand studio; added six new “Fast” channels to its roster; and unveiled a new suite of ad tools.
The new channels join eight existing ones available on streaming platforms like Pluto TV, Sling TV, Samsung TV Plus, Vizio, Plex and Comcast Xumo. Fast stands for “free, ad-supported television” and is a growing part of the streaming ecosystem designed to take advantage of the overall uptick in viewing. (Nielsen today said streaming view time has risen 18 over the past year.)
Advertising revenue continues to be a significant part of AMC Networks’ financial picture. In 2021, the company set a revenue record of 3.1 billion, up 9. Unlike in years past,...
It has set a new slate of digital originals under its two-year-old Content Room brand studio; added six new “Fast” channels to its roster; and unveiled a new suite of ad tools.
The new channels join eight existing ones available on streaming platforms like Pluto TV, Sling TV, Samsung TV Plus, Vizio, Plex and Comcast Xumo. Fast stands for “free, ad-supported television” and is a growing part of the streaming ecosystem designed to take advantage of the overall uptick in viewing. (Nielsen today said streaming view time has risen 18 over the past year.)
Advertising revenue continues to be a significant part of AMC Networks’ financial picture. In 2021, the company set a revenue record of 3.1 billion, up 9. Unlike in years past,...
- 4/6/2022
- by Dade Hayes
- Deadline Film + TV
AMC Networks has some big TV events to sell in the months ahead, but the company realizes advertisers who might like to be associated with those programs will want new kinds of advertising around them.
This next cycle of programming will bring with it TV events like the final episodes of “Better Call Saul’ and “The Walking Dead” that ought to command high prices in TV’s next “upfront” market, along with the debut of a show based on Anne Rice’s popular “Interview with the Vampire,” but without digital opportunities around them, marketers may not engage fully, suggests Kim Kelleher, AMC Networks’ president of commercial revenue and partnerships.
“We are seeing an increased appetite for digital inventory, and we have spent a lot of time working to break down the walls between digital and linear,” she says in an interview. “Those are table stakes now.”
While AMC is one...
This next cycle of programming will bring with it TV events like the final episodes of “Better Call Saul’ and “The Walking Dead” that ought to command high prices in TV’s next “upfront” market, along with the debut of a show based on Anne Rice’s popular “Interview with the Vampire,” but without digital opportunities around them, marketers may not engage fully, suggests Kim Kelleher, AMC Networks’ president of commercial revenue and partnerships.
“We are seeing an increased appetite for digital inventory, and we have spent a lot of time working to break down the walls between digital and linear,” she says in an interview. “Those are table stakes now.”
While AMC is one...
- 4/6/2022
- by Brian Steinberg
- Variety Film + TV
AMC Networks will unveil a new ad-sales initiative called “Avenue” aimed at helping advertisers reach diverse audiences more effectively and more frequently.
Slated to be unveiled at a virtual “upfront” event on Thursday, “Avenue” aims to give advertisers more resources to reach different audiences and new events that will make that outreach possible throughout the calendar year, says Kim Kelleher, , president of commercial revenue and partnerships for AMC Networks, in a recent interview.
“We are part of this greater industry that’s really striving to be more representative, and more authentic in that representation,” says Kelleher. “What we have done is organized our audiences, our data tools, and our creators in a way that can more easily be tapped by our advertising and marketing partners.” “Avenue” will initially focus on five key groups: women, Black audiences, Lbgtq+, Asian-American Pacific Islanders) and Hispanic/Latinx.
AMC is the latest in a series...
Slated to be unveiled at a virtual “upfront” event on Thursday, “Avenue” aims to give advertisers more resources to reach different audiences and new events that will make that outreach possible throughout the calendar year, says Kim Kelleher, , president of commercial revenue and partnerships for AMC Networks, in a recent interview.
“We are part of this greater industry that’s really striving to be more representative, and more authentic in that representation,” says Kelleher. “What we have done is organized our audiences, our data tools, and our creators in a way that can more easily be tapped by our advertising and marketing partners.” “Avenue” will initially focus on five key groups: women, Black audiences, Lbgtq+, Asian-American Pacific Islanders) and Hispanic/Latinx.
AMC is the latest in a series...
- 2/22/2022
- by Brian Steinberg
- Variety Film + TV
A wave of zombies is about to descend on the still-frothy world of Nft hype.
For its long-running flagship drama “The Walking Dead,” AMC Networks is taking a big swing at the ongoing mania for nonfungible tokens — with a multiyear Nft strategy aimed at keeping the undead franchise alive long after the show leaves TV.
AMC has teamed with Nft creative studio startup Orange Comet, which is serving as producer and marketplace for broad array of “Twd” Nft content.
The custom NFTs will be released in multiple drops, with the first taking place on Sunday, Feb. 20, at 1 p.m. Et to coincide with the premiere of Part 2 of 3 of “The Walking Dead’s” expanded final season, airing that evening at 9 p.m. Et on AMC.
The initial collection includes 10,000 generative art pieces, priced at $50 each, featuring iconic past and current characters from “The Walking Dead.” The drop also includes 750 original...
For its long-running flagship drama “The Walking Dead,” AMC Networks is taking a big swing at the ongoing mania for nonfungible tokens — with a multiyear Nft strategy aimed at keeping the undead franchise alive long after the show leaves TV.
AMC has teamed with Nft creative studio startup Orange Comet, which is serving as producer and marketplace for broad array of “Twd” Nft content.
The custom NFTs will be released in multiple drops, with the first taking place on Sunday, Feb. 20, at 1 p.m. Et to coincide with the premiere of Part 2 of 3 of “The Walking Dead’s” expanded final season, airing that evening at 9 p.m. Et on AMC.
The initial collection includes 10,000 generative art pieces, priced at $50 each, featuring iconic past and current characters from “The Walking Dead.” The drop also includes 750 original...
- 2/2/2022
- by Todd Spangler
- Variety Film + TV
TV usually belongs to the celebrities who play the nation’s favorite characters — people such as Ellen Pompeo, the star of ABC’s “Grey’s Anatomy,” or Milo Ventimiglia from NBC’s “This Is Us.” During the industry’s upfront market, however, many eyes move instead to the network ad-sales chiefs.
These execs will be out in full force over the next several weeks, eager to keep the tens of billions of advertising dollars flowing into their companies’ corporate coffers. But the task won’t be easy.
The nation’s big media agencies are projecting increases in ad spending for 2021, citing a nation eager to move on from the pandemic — and hikes in activity from some of the businesses most affected by it, including movie studios and tourism. Interpublic Group’s Magna, a large media-buying unit, recently projected that overall U.S. ad sales would rise 6.4% to $240 billion in 2021, with national...
These execs will be out in full force over the next several weeks, eager to keep the tens of billions of advertising dollars flowing into their companies’ corporate coffers. But the task won’t be easy.
The nation’s big media agencies are projecting increases in ad spending for 2021, citing a nation eager to move on from the pandemic — and hikes in activity from some of the businesses most affected by it, including movie studios and tourism. Interpublic Group’s Magna, a large media-buying unit, recently projected that overall U.S. ad sales would rise 6.4% to $240 billion in 2021, with national...
- 5/12/2021
- by Brian Steinberg
- Variety Film + TV
Looking to expand opportunities for advertisers beyond pay-tv, AMC Networks has set a slate of original digital series to be produced by the studio arm of its in-house brand agency, The Content Room.
The shows, which connect with marquee properties from across the AMC Networks portfolio, offer another option for media buyers looking for a new route to consumers increasingly less tethered to pay-tv. Individual portfolio meetings with advertisers will start the week of April 5.
A model for the new originals, the company said, is its successful home-grown franchise, Bottomless Brunch at Colman’s, created and hosted by Fear the Walking Dead’s Colman Domingo. The show began as a digital short during the initial onset of Covid-19 and is now a Diageo-sponsored series featured across many concurrent platforms. It spans YouTube and Igtv, streams on SVOD, AVOD and free, ad-supported channels, runs on linear TV on the SundanceTV network,...
The shows, which connect with marquee properties from across the AMC Networks portfolio, offer another option for media buyers looking for a new route to consumers increasingly less tethered to pay-tv. Individual portfolio meetings with advertisers will start the week of April 5.
A model for the new originals, the company said, is its successful home-grown franchise, Bottomless Brunch at Colman’s, created and hosted by Fear the Walking Dead’s Colman Domingo. The show began as a digital short during the initial onset of Covid-19 and is now a Diageo-sponsored series featured across many concurrent platforms. It spans YouTube and Igtv, streams on SVOD, AVOD and free, ad-supported channels, runs on linear TV on the SundanceTV network,...
- 3/19/2021
- by Dade Hayes
- Deadline Film + TV
A media company known for giving new life to the undead is doing something similar to an advertising technology that many believe will buoy a U.S. TV industry grappling for new lines of revenue in a challenging era.
TV networks, ad agencies and cable companies have tried for more than a decade to launch so-called “addressable” ads that can be sent to specific households containing the people most likely to respond to them. Diaper ads, so the thinking goes, might be dispatched over the ether directly to a family expecting a baby, or a car ad might go right to people in the market for a new automobile. The commercials have been around for years, but getting them sent out nationally has proven to be an ordeal.
Now AMC Networks, the company that brings audiences such programs as “The Walking Dead” and “Better Call Saul,” believes it has overcome...
TV networks, ad agencies and cable companies have tried for more than a decade to launch so-called “addressable” ads that can be sent to specific households containing the people most likely to respond to them. Diaper ads, so the thinking goes, might be dispatched over the ether directly to a family expecting a baby, or a car ad might go right to people in the market for a new automobile. The commercials have been around for years, but getting them sent out nationally has proven to be an ordeal.
Now AMC Networks, the company that brings audiences such programs as “The Walking Dead” and “Better Call Saul,” believes it has overcome...
- 2/24/2021
- by Brian Steinberg
- Variety Film + TV
“The Walking Dead” franchise is getting another free outlet: AMC Networks inked a deal with Amazon’s IMDb TV to add six channels to its “live” lineup on the free, ad-supported streaming service.
Two AMC channels already have launched on IMDb TV: The Walking Dead Universe Experience — which includes select past episodes of the original zombie show and its spinoffs — and AMC: Presents. In the next few months, IMDb TV will add four additional channels from the basic cabler to the “watch live” linear selection: Absolute Reality by We tv, Rush by AMC, IFC Films Picks, and Slightly Off by IFC.
The Walking Dead Universe Experience channel is exclusive to IMDb TV (with some content not available anywhere else), but the others are not. Earlier this year, the programmer signed a similar deal for “The Walking Dead” and other shows with ViacomCBS’s Pluto TV free-streaming linear service.
The Walking...
Two AMC channels already have launched on IMDb TV: The Walking Dead Universe Experience — which includes select past episodes of the original zombie show and its spinoffs — and AMC: Presents. In the next few months, IMDb TV will add four additional channels from the basic cabler to the “watch live” linear selection: Absolute Reality by We tv, Rush by AMC, IFC Films Picks, and Slightly Off by IFC.
The Walking Dead Universe Experience channel is exclusive to IMDb TV (with some content not available anywhere else), but the others are not. Earlier this year, the programmer signed a similar deal for “The Walking Dead” and other shows with ViacomCBS’s Pluto TV free-streaming linear service.
The Walking...
- 9/11/2020
- by Todd Spangler
- Variety Film + TV
AMC Networks, which canceled its March 18 upfront event in New York as the coronavirus started sweeping through the country, has launched an initiative for its advertisers called “Upfront Connect.”
The effort intends to help clients of the company’s cable and digital networks connect with sales reps even without the physical trappings that are usually commonplace this time of year. Two key elements of the offering are The Screening Room, a digital library of original programming, and The Content Room, which provides creative and production capabilities free of charge for brands. A dozen clients have committed to the Content Room, AMC said, availing themselves of PSAs, “super pods” designed for placements within feature films, and other tools.
Television advertising, which already has faced headwinds due to the onslaught of digital and the secular move away from pay-tv, has entered a particularly challenging phase due to the virus. With the economy shredded by sudden unemployment and shutdowns keeping most U.S. viewers locked down, the population is watching more TV than ever, only in a moment of austerity for many brand marketers.
Major ad agencies have been forecasting a pullback in TV ad spending, and this year money will be changing hands without the spectacle of upfront season, a weeks-long pageant when networks tout new shows and make pitches for ad dollars.
“In keeping with our buyers-first approach, we’ve launched ‘Upfront Connect’ to provide comprehensive resources and convenient solutions that address the challenges our clients are facing at this time, including creative and production services at no cost to them,” Kim Kelleher, president of commercial revenue and partnerships, AMC Networks, said in a press release. “Like everything else, the advertising industry changed virtually overnight, and we are pleased to offer a full suite of resources exclusively for our partners, along with our deep audience knowledge and how and where to engage viewers in a meaningful way.”...
The effort intends to help clients of the company’s cable and digital networks connect with sales reps even without the physical trappings that are usually commonplace this time of year. Two key elements of the offering are The Screening Room, a digital library of original programming, and The Content Room, which provides creative and production capabilities free of charge for brands. A dozen clients have committed to the Content Room, AMC said, availing themselves of PSAs, “super pods” designed for placements within feature films, and other tools.
Television advertising, which already has faced headwinds due to the onslaught of digital and the secular move away from pay-tv, has entered a particularly challenging phase due to the virus. With the economy shredded by sudden unemployment and shutdowns keeping most U.S. viewers locked down, the population is watching more TV than ever, only in a moment of austerity for many brand marketers.
Major ad agencies have been forecasting a pullback in TV ad spending, and this year money will be changing hands without the spectacle of upfront season, a weeks-long pageant when networks tout new shows and make pitches for ad dollars.
“In keeping with our buyers-first approach, we’ve launched ‘Upfront Connect’ to provide comprehensive resources and convenient solutions that address the challenges our clients are facing at this time, including creative and production services at no cost to them,” Kim Kelleher, president of commercial revenue and partnerships, AMC Networks, said in a press release. “Like everything else, the advertising industry changed virtually overnight, and we are pleased to offer a full suite of resources exclusively for our partners, along with our deep audience knowledge and how and where to engage viewers in a meaningful way.”...
- 4/16/2020
- by Dade Hayes
- Deadline Film + TV
AMC Networks said it would offer free production and creative services to advertisers who signed up to use a new suite of branded-content offerings, a new sign of how the coronavirus pandemic has strained the flow of advertising to traditional media outlets.
AMC Networks had intended to launch a new “Content Room” as a means of luring sponsors to its programming as part of the industry’s annual “upfront” ad-sales market. Now, it is offering some of its capabilities as “value added” elements to marketers willing to strike new ad deals. AMC said a dozen advertisers had struck agreements to use the new “Content Room.”
“Like everything else, the advertising industry changed virtually overnight, and we are pleased to offer a full suite of resources exclusively for our partners, along with our deep audience knowledge and how and where to engage viewers in a meaningful way, ” said Kim Kelleher, president of commercial revenue and partnerships,...
AMC Networks had intended to launch a new “Content Room” as a means of luring sponsors to its programming as part of the industry’s annual “upfront” ad-sales market. Now, it is offering some of its capabilities as “value added” elements to marketers willing to strike new ad deals. AMC said a dozen advertisers had struck agreements to use the new “Content Room.”
“Like everything else, the advertising industry changed virtually overnight, and we are pleased to offer a full suite of resources exclusively for our partners, along with our deep audience knowledge and how and where to engage viewers in a meaningful way, ” said Kim Kelleher, president of commercial revenue and partnerships,...
- 4/16/2020
- by Brian Steinberg
- Variety Film + TV
AMC Networks wants to sell the ads that accompany “Walking Dead” on its flagship cable outlet and wherever the series’ zombies might march.
The company that operates cable networks like AMC, IFC and We TV is telling advertisers that it will maintain first-window sales rights when series it owns are made available on ad-supported streaming outlets that might include venues like Pluto TV, among others. The company expects to unveil some of these deals in weeks to come, but believes the arrangement means AMC can help a sponsor create commercials that suit the show no matter where it runs
“Unlike many who are in the process of pulling all their intellectual property back and putting it into a ‘walled garden’ situation, our goal is to make sure that our programming and our shows are seen by as many people as want to on every platform and every device they want to consume it on,...
The company that operates cable networks like AMC, IFC and We TV is telling advertisers that it will maintain first-window sales rights when series it owns are made available on ad-supported streaming outlets that might include venues like Pluto TV, among others. The company expects to unveil some of these deals in weeks to come, but believes the arrangement means AMC can help a sponsor create commercials that suit the show no matter where it runs
“Unlike many who are in the process of pulling all their intellectual property back and putting it into a ‘walled garden’ situation, our goal is to make sure that our programming and our shows are seen by as many people as want to on every platform and every device they want to consume it on,...
- 3/16/2020
- by Brian Steinberg
- Variety Film + TV
The task of lining up advertisers to support new seasons of “The Walking Dead” now falls to Kim Kelleher.
Kelleher, a magazine ad-sales veteran who has held top jobs at Conde Nast and the former Time Inc., was named Tuesday as AMC Networks’ new president of advertising sales and partnerships. She replaced Scott Collins, who left unexpectedly in August. She reports to AMC Networks CEO Josh Sapan and will have oversight of the company’s TV and digital ad sales.
Kelleher was most recently the chief brand officer at Conde Nast, publisher of The New Yorker, GQ and other magazines. She has also logged stints in senior sales roles at Time and Sports Illustrated.
“Our advertising partners recognize the unique value of our content and ability to connect their brands and messages to highly engaged viewers and fan,” said Sapan, in a prepared statement.” Kim is the ideal person to...
Kelleher, a magazine ad-sales veteran who has held top jobs at Conde Nast and the former Time Inc., was named Tuesday as AMC Networks’ new president of advertising sales and partnerships. She replaced Scott Collins, who left unexpectedly in August. She reports to AMC Networks CEO Josh Sapan and will have oversight of the company’s TV and digital ad sales.
Kelleher was most recently the chief brand officer at Conde Nast, publisher of The New Yorker, GQ and other magazines. She has also logged stints in senior sales roles at Time and Sports Illustrated.
“Our advertising partners recognize the unique value of our content and ability to connect their brands and messages to highly engaged viewers and fan,” said Sapan, in a prepared statement.” Kim is the ideal person to...
- 9/3/2019
- by Brian Steinberg
- Variety Film + TV
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