Lionsgate Motion Picture Group has named Kamala Avila-Salmon as their first Head of Inclusive Content, a new position aimed at developing and implementing diversity, equity, and inclusion programs and strategies which will then be reflected in the studio’s theatrical slate and home entertainment.
Avila-Salmon arrives at Lionsgate from Facebook, where she launched the Marketing Inclusion discipline within the social media website’s Consumer Marketing team. Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.
Avila-Salmon will have a voice in all Motion Picture Group creatives processes including greenlight, content development, production, casting, marketing and international sales and liaise with the studio’s Chief Diversity Officer, Jamila Daniel to support internal D&i processes and initiatives.
At Facebook, Avila-Salmon’s team was responsible for inspiring the marketers across the social media site’s family of apps to ship more diverse and inclusive marketing campaigns that led the industry...
Avila-Salmon arrives at Lionsgate from Facebook, where she launched the Marketing Inclusion discipline within the social media website’s Consumer Marketing team. Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.
Avila-Salmon will have a voice in all Motion Picture Group creatives processes including greenlight, content development, production, casting, marketing and international sales and liaise with the studio’s Chief Diversity Officer, Jamila Daniel to support internal D&i processes and initiatives.
At Facebook, Avila-Salmon’s team was responsible for inspiring the marketers across the social media site’s family of apps to ship more diverse and inclusive marketing campaigns that led the industry...
- 10/30/2020
- by Anthony D'Alessandro
- Deadline Film + TV
Lionsgate has named former Facebook executive Kamala Avila-Salmon as the Lionsgate Motion Picture Group’s first head of inclusive content.
The role is aimed at developing and implementing diversity, equity and inclusion programs and strategies to increase and reflect global diversity in Lionsgate’s films and home entertainment. The announcement was made Friday by Jen Hollingsworth, chief operating officer for the Lionsgate Motion Picture Group.
Avila-Salmon will work to help guide decisions around the company’s creative content as well as liaise with the studio’s chief diversity officer, Jamila Daniel, to support internal diversity and inclusion processes and initiatives. She will have a voice in the greenlight process, content development, production, casting, marketing and international sales. Avila-Salmon will report to Hollingsworth.
She joins Lionsgate from Facebook, where she launched the marketing inclusion discipline within the Facebook Consumer Marketing team. Prior to that, she worked at Facebook Watch as a senior content marketer,...
The role is aimed at developing and implementing diversity, equity and inclusion programs and strategies to increase and reflect global diversity in Lionsgate’s films and home entertainment. The announcement was made Friday by Jen Hollingsworth, chief operating officer for the Lionsgate Motion Picture Group.
Avila-Salmon will work to help guide decisions around the company’s creative content as well as liaise with the studio’s chief diversity officer, Jamila Daniel, to support internal diversity and inclusion processes and initiatives. She will have a voice in the greenlight process, content development, production, casting, marketing and international sales. Avila-Salmon will report to Hollingsworth.
She joins Lionsgate from Facebook, where she launched the marketing inclusion discipline within the Facebook Consumer Marketing team. Prior to that, she worked at Facebook Watch as a senior content marketer,...
- 10/30/2020
- by Dave McNary
- Variety Film + TV
Executive launched marketing inclusion discipline at Facebook.
Lionsgate has named Kamala Avila-Salmon to the new role of the motion picture group’s first head of inclusive content.
Avila-Salmon will work across the motion picture group as a partner to help guide decisions around creative content, as well as liaise with the studio’s chief diversity officer, Jamila Daniel, to support internal diversity and inclusion processes and initiatives.
She will have a say in all motion picture group creative processes, including greenlight, content development, production, casting, marketing, and international sales. She will report to Jen Hollingsworth, motion picture group COO.
Avila-Salmon joins Lionsgate from Facebook,...
Lionsgate has named Kamala Avila-Salmon to the new role of the motion picture group’s first head of inclusive content.
Avila-Salmon will work across the motion picture group as a partner to help guide decisions around creative content, as well as liaise with the studio’s chief diversity officer, Jamila Daniel, to support internal diversity and inclusion processes and initiatives.
She will have a say in all motion picture group creative processes, including greenlight, content development, production, casting, marketing, and international sales. She will report to Jen Hollingsworth, motion picture group COO.
Avila-Salmon joins Lionsgate from Facebook,...
- 10/30/2020
- by Jeremy Kay
- ScreenDaily
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