- Prabhat's idea of 'Why did Katappa kill Bahubali?' - became a national enigma and created curiosity and anticipation even among those who had not even seen the first part of the series.
- For four years in a row, 2015-2018, Prabhat Choudhary has been on GQ's list of Most Influential Young Indians.
- With roots in Bihar, much like Kishor, Choudhary knows how to spin a marketing narrative and for the most part, it works. What makes Choudhary one of the most sought-after PR professionals is his matter-of-fact opinion and assessment.
- Prabhat Chaudhary is considered as the Chanakya of the entertainment world. His PR company, 'Spice' and digital marketing company, 'Entropy' are at the first place in entertainment marketing.
- Prabhat Choudhary's first association with Aamir Khan was when his company Spice PR managed the publicity for the 2007 film, Taare Zameen Par.
- Spice PR has also won the mandate for Star Plus, reaching a new horizon altogether.
- The industry is aware that Prabhat Choudhary knows how to build up a buzz and then, sustain it. Ask the makers of Baahubali and they will tell you how Prabhat Choudhary ensured that the nation wanted to know - Why did Katappa kill Baahubali? Then Baahubali 2: The Conclusion, which came two years after the first, went on to become a nationwide phenomenon and is still the highest earning film.
- He is often referred to as an entertainment world's equivalent of the political strategist Prashant Kishor as he runs his communication company Spice and digital marketing agency Entropy.
- Prabhat Choudhary owns Bollywood's biggest PR agency, Spice PR and co-owns the biggest celebrity digital marketing agency, Entropy in collaboration with Reliance.
- Prabhat Choudhary - who was among GQ's list of the 50 Most Influential Young Indians for 2018 - but also for the industry.
- His soft-spoken, casual behavior belies the fact that this man and his work is being taught in the media curriculum of IIM Bangalore.
- Choudhary was one of the few people who had no qualms in going on record while discussing the rivalry between Singh and Ranbir Kapoor. He doesn't represent either of the actors but he knows that calling a spade a spade in an industry where actors can be deluded by self-grandeur, is necessary.
- Prabhat also helped manage a secret event - Deepika Padukone's wedding to Ranveer Singh, ensuring that the couple had all the privacy and control they wanted.
- The one question engulfed the entire nation for two years and became a landmark in the history of marketing - 'Kattappa ne Baahubali ko kyu mara?' was coined by Prabhat Choudhary.
- Prabhat Choudhary wants the Mumbai based industry to connect with the masses beyond the four metros. This means that Aamir Khan (PK) and Shah Rukh Khan (Don 2) have headed to Patna and younger actors such as Tiger Shroff Baaghi 2 (2018) and Vicky Kaushal (Uri: The Surgical Strike) went to Jaipur for movie promotions.
- Prabhat's vision of marketing expertise for 'Bahubali', which resulted in the Telugu film breaking all records in non-Telugu speaking states including Punjab and Uttar Pradesh.
- Prabhat Choudhary - 'The man behind the iconic line - "Kattappa ne Baahubali ko kyun maara?"'.
- GQ India unveiled the annual list of top 50 influential young Indians under 40 years of age which includes top names from the entertainment industry like Virat Kohli, Alia Bhatt, Ayushmann Khurrana, Varun Dhawan, Keshav Suri, Prabhat Choudhary, Taapsee Pannu, and Mithila Palkar amongst others.
- Virat Kohli, Alia Bhatt, Prabhat Choudhary among 50 most influential young Indians listed in 2018's GQ Power list.
- One of the most influential behind the scenes names in the entertainment industry, Prabhat Choudhary has been a part of the power list for the past four years. He is considered one of the best brand strategists in Bollywood handling a slew of A-listers. He has partnered with reliance for his digital marketing venture Entropy is already handling some of India's biggest social media accounts.
- The company, headed by Prabhat Choudhary, has longstanding contracts with studios like Yash Raj Films, Excel Entertainment Farhan Akhtar and Ritesh Sidhwani, Aamir Khan Productions and Nadiadwala Grandsons led by Sajid Nadiadwala. Apart from this, it also handles the publicity for artists like Aamir Khan, Deepika Padukone and Farhan Akhtar.".
- Prabhat Choudhary is the secret behind the rise of our social media stars, and you have to be a Sara Ali Khan or a Deepika Padukone or an Aamir Khan to get access to him.
- When Saif Ali Khan daughter Sara Ali Khan was ready to step foot into Bollywood in 2018, Prabhat was the man entrusted with her launch. It was treacherous terrain--nepotism was a popular buzzword and the public was demanding to see faces that did not emerge from cushy lifestyles enabled by familiar surnames. So, Sara was introduced to us not as the next generation of Bollywood royalty (she is literally blue-blooded) but as a charming yet relatable girl next door.".
- Thanking Prabhat Choudhary on the occasion of the third year anniversary of 'Bahubali', filmmaker Shobu Yarlagadda congratulated the brilliant strategist for becoming an influential part of Baahubali: The Beginning (2015) and making it a global hit. He shared on Twitter, "Thank you very much for all the great work, Prabhat!".
- Prabhat often likes to refer to his star clients as brands. One of his fave brands is that of Aamir Khan. When asked to name his favourite film, he unreservedly calls Jo Jeeta Wohi Sikandar (1992) his "all-time favourite".
- "Prabhat Choudhary has been making his place in the power list for the last four years. Handling maximum A-listers stars in Bollywood, Prabhat is considered to be one of the most accurate brand strategists. He has partnered with Reliance for his digital marketing venture Entropy which already manages to handle some of the biggest social media accounts in India.".
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