Myriad Pictures handles international sales on Fatima.
Picturehouse has set an August 28 theatrical and PVOD launch for faith-based drama Fatima and has been partnering on a pop-up drive-in US tour.
The film has been the focus of a pop-up tour in metro centres organised with events group A-List Communications that has staged July screenings at this year’s Super Bowl venue at the Hard Rock Stadium in Miami, Simi Valley, California attended by Picturehouse’s Bob and Jeanne Berney, and a private event with the Hamptons Film Festival’s summer drive-in initiative.
Upcoming tour screenings include Soldiers’ Field in Chicago...
Picturehouse has set an August 28 theatrical and PVOD launch for faith-based drama Fatima and has been partnering on a pop-up drive-in US tour.
The film has been the focus of a pop-up tour in metro centres organised with events group A-List Communications that has staged July screenings at this year’s Super Bowl venue at the Hard Rock Stadium in Miami, Simi Valley, California attended by Picturehouse’s Bob and Jeanne Berney, and a private event with the Hamptons Film Festival’s summer drive-in initiative.
Upcoming tour screenings include Soldiers’ Field in Chicago...
- 7/25/2020
- by 36¦Jeremy Kay¦54¦
- ScreenDaily
Bob and Jeanne Berney’s Picturehouse will open Marco Pontecorvo’s Fatima in theaters and direct to home (PVOD) throughout North America on Aug. 28.
The pic was last scheduled for an Aug. 14, 1,000-theater-plus run. The distributor has been having sold out pop-up drive-in previews recently as part of their grassroots word-of-mouth digital marketing campaign.
Picturehouse picked up the movie in October. The movie was first scheduled for April 24 before the exhibition Covid-19 shutdown. The movie is set during the Spanish Flu, and has echoes to what’s going on now.
“The response to Fatima at our Pop-Up Drive-In Premieres has been wonderful,” says Bob Berney, CEO. “Audiences and social media reactions have convinced us that we need to get this movie out now. We held out as long as possible for a traditional theatrical release, but given the national situation, we did not want to postpone the release of this...
The pic was last scheduled for an Aug. 14, 1,000-theater-plus run. The distributor has been having sold out pop-up drive-in previews recently as part of their grassroots word-of-mouth digital marketing campaign.
Picturehouse picked up the movie in October. The movie was first scheduled for April 24 before the exhibition Covid-19 shutdown. The movie is set during the Spanish Flu, and has echoes to what’s going on now.
“The response to Fatima at our Pop-Up Drive-In Premieres has been wonderful,” says Bob Berney, CEO. “Audiences and social media reactions have convinced us that we need to get this movie out now. We held out as long as possible for a traditional theatrical release, but given the national situation, we did not want to postpone the release of this...
- 7/23/2020
- by Anthony D'Alessandro
- Deadline Film + TV
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