If you’re looking to make a killing in television, unscripted might not be your thing. Margins are tight, huge hits can be infrequent and accolades are often rare.
But now, for the first time in several years, a new wave of optimism is sweeping over the reality TV business. More buyers are in the marketplace as streaming services start bulking up on alternative fare. “In terms of the demand for unscripted and nonfiction reality, you can feel it,” says Tinopolis U.S. chairman and A. Smith & Co. Prods. CEO Arthur Smith. “More money is being spent on unscripted programming this year than any other year in history.”
Recent hits have injected fresh energy into the business, with shows like “The Masked Singer” and “Live Pd” not only being massive draws but also inspiring more risk-taking. Even A-list stars are diving into reality, giving the entire genre more of a shine.
But now, for the first time in several years, a new wave of optimism is sweeping over the reality TV business. More buyers are in the marketplace as streaming services start bulking up on alternative fare. “In terms of the demand for unscripted and nonfiction reality, you can feel it,” says Tinopolis U.S. chairman and A. Smith & Co. Prods. CEO Arthur Smith. “More money is being spent on unscripted programming this year than any other year in history.”
Recent hits have injected fresh energy into the business, with shows like “The Masked Singer” and “Live Pd” not only being massive draws but also inspiring more risk-taking. Even A-list stars are diving into reality, giving the entire genre more of a shine.
- 2/26/2020
- by Michael Schneider
- Variety Film + TV
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