Mike “Heron” Herard keeps an email list of roughly 200 of the best producers making music today. As the founder of the company BeatHustle, he routinely sends these producers potential samples made by a team of crack musicians; some of these loops have made it on to hit albums from Beyoncé and Migos. Last year, instead of feeding raw material to hitmakers, Herard reversed the process. “Hey, I’m emailing in my role as an A&r at Shady Records,” he said. “We’re looking for beats for an Eminem record.
- 1/22/2020
- by Elias Leight
- Rollingstone.com
Last summer, Nathan Graham, program director for the Detroit pop station Wdzh, made a prediction. “The next big song that’s going to be on Top 40 that everyone is completely whiffing on right now is Tyga’s ‘Taste,'” Graham said. “If pop radio would actually give it a look, I think that would be a smash. We’ll see.”
Graham turned out to be right. Thanks to a beat that’s precisely calibrated for car stereos, “Taste” enjoyed four weeks at Number One in the radio format known as “Rhythmic,...
Graham turned out to be right. Thanks to a beat that’s precisely calibrated for car stereos, “Taste” enjoyed four weeks at Number One in the radio format known as “Rhythmic,...
- 1/25/2019
- by Elias Leight
- Rollingstone.com
The producer D.A. Doman has enjoyed two very different paths to success in 2018. In the streaming era, splashy rap hits often arrive fully formed at the top of the Hot 100. In contrast, Tyga’s “Taste,” featuring Offset, inched up the charts after it was released in May. The single never got the kind of viral attention that boosted Drake’s “In My Feelings,” but radio programmers were willing to support it, thanks to Doman’s production: a car-speaker-friendly-bass-line, an ear-worm vocal sample. In September, “Taste” became Tyga’s biggest airwaves hit as a lead artist,...
- 10/26/2018
- by Elias Leight
- Rollingstone.com
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