You’re the online video hosting, distribution, and advertising network of choice for thousands of creators of original web series. You just launched a newly redesigned, curated destination site, intended to highlight and showcase quality online programming in an easily navigable environment for current and would-be consumers of online video content. Because you often sell out of your ad inventory, you’re hoping this new site will attract more viewers, which will create more inventory against which you can sell more ads. You’re certain the new site will naturally accrue more users over time, but you know it doesn’t hurt to accelerate that growth by marketing the property and its premiere content. And if an advertiser that wants to target young creators and consumers of online video programming is on board to craft a branded campaign that shares a few of your marketing initiatives, even better. Such is the case with blip.
- 9/7/2011
- by Joshua Cohen
- Tubefilter.com
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