Sydney-based publisher Big Splash Media has launched a customer fashion magazine called The Iconic Magazine, which is backed by European online fashion retailer Zalando.
The 84-page magazine will contain interviews, news and fashion tips from Australian and international designers, as well as promotions running on the e-tail site, theiconic.com.au.
The initial print run will be 50,000, and the magazine will be distributed to Iconic customers and at fashion hubs in Melbourne, Sydney and Brisbane.
Big Splash Media expects the magazine to hit newsstands next issue.
It will also be available as an iPad app.
The editorial team includes former Fairfax fashion editor Natasha Silva-Jelly and ex-Harper’s Bazaar stylist Kylie Hetherington.
Big Splash Media publisher Peter Lynch said in a press release: “I think it is terrific that e-tailers are now spawning a whole new genre of magazines and finding that it works well for their business model.”
“The...
The 84-page magazine will contain interviews, news and fashion tips from Australian and international designers, as well as promotions running on the e-tail site, theiconic.com.au.
The initial print run will be 50,000, and the magazine will be distributed to Iconic customers and at fashion hubs in Melbourne, Sydney and Brisbane.
Big Splash Media expects the magazine to hit newsstands next issue.
It will also be available as an iPad app.
The editorial team includes former Fairfax fashion editor Natasha Silva-Jelly and ex-Harper’s Bazaar stylist Kylie Hetherington.
Big Splash Media publisher Peter Lynch said in a press release: “I think it is terrific that e-tailers are now spawning a whole new genre of magazines and finding that it works well for their business model.”
“The...
- 4/15/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.