Channel 4 has announced that it is axing the T4 brand. The broadcaster will continue to screen the current weekend programming - produced by Shine's Princess Productions - until December, when it will be replaced with a new music-driven format.
[T4 presenters Rick Edwards and Miquita Oliver with Hugh Jackman] T4 was launched in 1998, and over the course of its 14-year history has helped to kick start the presenting careers of names including Dermot O'Leary, Simon Amstell, Alexa Chung and new BBC Radio 1 breakfast show host Nick Grimshaw. Since 2005 the brand - which targeted the 16-24 demographic - also staged its own annual music festival T4 On The Beach. It was preceded by the Popbeach event in 2003 and 2004. T4 recently moved from Channel 4 to sister station E4, and is said to have been dropped as part of a move to refresh the network's youth programming. (more)...
[T4 presenters Rick Edwards and Miquita Oliver with Hugh Jackman] T4 was launched in 1998, and over the course of its 14-year history has helped to kick start the presenting careers of names including Dermot O'Leary, Simon Amstell, Alexa Chung and new BBC Radio 1 breakfast show host Nick Grimshaw. Since 2005 the brand - which targeted the 16-24 demographic - also staged its own annual music festival T4 On The Beach. It was preceded by the Popbeach event in 2003 and 2004. T4 recently moved from Channel 4 to sister station E4, and is said to have been dropped as part of a move to refresh the network's youth programming. (more)...
- 10/12/2012
- by By Alison Rowley
- Digital Spy
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