According to a report from The Washington Post, Nintendo has confirmed that the Wii U will be sold for a loss when it launches on November 18th.
Nintendo’s Senior Managing Director Yoshihiro Mori made the announcement today during a press conference in Osaka, with CEO Satoru Iwata adding, “Manufacturing costs are expensive, and we priced the machine at a level customers would accept. It’s important for us to develop a healthy business next fiscal year by combining sales of hardware and software.”
The company did not state if they were planning a loss per Wii U unit sold for both the Basic and Premium models, which retail for $299/¥26,250 and $349/¥31,500 respectively, or if the loss would only occur on the lower priced Basic Sku.
While it is extremely common in the video game industry to sell hardware at a loss and attempt to make a profit off software sales,...
Nintendo’s Senior Managing Director Yoshihiro Mori made the announcement today during a press conference in Osaka, with CEO Satoru Iwata adding, “Manufacturing costs are expensive, and we priced the machine at a level customers would accept. It’s important for us to develop a healthy business next fiscal year by combining sales of hardware and software.”
The company did not state if they were planning a loss per Wii U unit sold for both the Basic and Premium models, which retail for $299/¥26,250 and $349/¥31,500 respectively, or if the loss would only occur on the lower priced Basic Sku.
While it is extremely common in the video game industry to sell hardware at a loss and attempt to make a profit off software sales,...
- 10/24/2012
- by Justin Alderman
- We Got This Covered
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