Alchemy Networks CEO Peter Griffith was one of the first media executives to bet YouTube viewers would pay to access certain channels. His company was one of the YouTube’s initial partners when it debuted subscription channels in May, launching a network dedicated to videos of rap battles. Even at the time, Griffith acknowledged that he wasn’t sure if it would work. Now? He’s sure. “Most of us are not happy with the numbers we’ve seen,” Griffith told TheWrap, lamenting that the program was “too early” and that there were a lot of kinks for YouTube to work out.
- 10/15/2013
- by Lucas Shaw
- The Wrap
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