App of My Eye: Second Screen Technology Gets Double Dutch in Gimmicky Thriller
A film that will indubitably be remembered as a quaint first-wave exercise in an increased integration of modern technology and cinematic streamlining as a way to increase audience participation, Dutch filmmaker Bobby Boerman’s sophomore film, App, is presented as little more than any number of dressed up J-horror narratives. That’s not to say there isn’t any fun to be had in what serves as the first film to utilize second screen technology, but it’s cheap and shallow fun, to be sure. The rather superficial mystery at the heart of the narrative takes a considerable back seat to the excitement of messages you may receive on your cell phone from the film’s app, tuned to receive audio cues as the film plays and display extra content that those without the app are unable to see.
A film that will indubitably be remembered as a quaint first-wave exercise in an increased integration of modern technology and cinematic streamlining as a way to increase audience participation, Dutch filmmaker Bobby Boerman’s sophomore film, App, is presented as little more than any number of dressed up J-horror narratives. That’s not to say there isn’t any fun to be had in what serves as the first film to utilize second screen technology, but it’s cheap and shallow fun, to be sure. The rather superficial mystery at the heart of the narrative takes a considerable back seat to the excitement of messages you may receive on your cell phone from the film’s app, tuned to receive audio cues as the film plays and display extra content that those without the app are unable to see.
- 5/7/2014
- by Nicholas Bell
- IONCINEMA.com
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