Channel 4 has tested older people's knowledge of belfies, Twitter, Fomo and more.
The video was created as part of the channel's X campaign, aiming to encourage younger people to vote in the upcoming general election.
'Why Give a Xxxx?' stars Cardinal Burns actor Steve Brody, who tests members of the public on the likes of Tinder, Snapchat and emojis.
The clip sets out to demonstrate to young voters how little older age groups know about the things that are important to 18 to 24-year-olds.
Channel 4 is also reminding young people to register online before the April 20 deadline, and will send daily texts to those who sign up reminding them to vote on May 7.
Commissioning Editor of Channel 4 Multiplatform and Online Video Adam Gee said: "X marks the spot where young people's power resides and we're encouraging them not to throw it away.
"Rather than resigning themselves to...
The video was created as part of the channel's X campaign, aiming to encourage younger people to vote in the upcoming general election.
'Why Give a Xxxx?' stars Cardinal Burns actor Steve Brody, who tests members of the public on the likes of Tinder, Snapchat and emojis.
The clip sets out to demonstrate to young voters how little older age groups know about the things that are important to 18 to 24-year-olds.
Channel 4 is also reminding young people to register online before the April 20 deadline, and will send daily texts to those who sign up reminding them to vote on May 7.
Commissioning Editor of Channel 4 Multiplatform and Online Video Adam Gee said: "X marks the spot where young people's power resides and we're encouraging them not to throw it away.
"Rather than resigning themselves to...
- 4/13/2015
- Digital Spy
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