Nobody can say YouTube’s top comedy channel, Smosh, will never do what “Saturday Night Live” does. It just did.
On August 26th, Smosh aired YouTube’s first ever live sketch show, which clocked in at just under 90 minutes and attracted up a peak concurrent viewership of 55,000 – with an average watch time of fifteen minutes. (YouTube’s broadcast of the Democratic National Convention peaked at 250,000 concurrent viewers, with a twenty-five minute average watch time.)
Read More: YouTube Creators Cry Censorship As ‘Inappropriate’ Content Is No Longer Monetizable On The Platform
“We grew up watching ‘Saturday Night Live,'” Smosh’s Anthony Padilla told IndieWire. “A live sketch show sounded like an interesting idea, we just never had the ability to do it before.” The show was sponsored by 5 Gum (owned by Wrigley), which gave the team plenty of material for commercial parodies with its “#5TruthOrDare” campaign. In addition to the...
On August 26th, Smosh aired YouTube’s first ever live sketch show, which clocked in at just under 90 minutes and attracted up a peak concurrent viewership of 55,000 – with an average watch time of fifteen minutes. (YouTube’s broadcast of the Democratic National Convention peaked at 250,000 concurrent viewers, with a twenty-five minute average watch time.)
Read More: YouTube Creators Cry Censorship As ‘Inappropriate’ Content Is No Longer Monetizable On The Platform
“We grew up watching ‘Saturday Night Live,'” Smosh’s Anthony Padilla told IndieWire. “A live sketch show sounded like an interesting idea, we just never had the ability to do it before.” The show was sponsored by 5 Gum (owned by Wrigley), which gave the team plenty of material for commercial parodies with its “#5TruthOrDare” campaign. In addition to the...
- 9/7/2016
- by Jude Dry
- Indiewire
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