If you’ve gone shopping for a television lately, you are likely aware that 4K resolution (often billed as “Ultra HD”) is no longer a thing of the future – it’s here. Yet while higher resolution has made its way to becoming a standard feature in affordable consumer panels, a great deal of content is still being broadcast or streamed at 1080 (commonly referred to as HD).
For streaming giants like Netflix and Amazon, there is a mandate to get ahead of the curve, with both companies already making select content available to customers in 4K. Both subscription services are also investing billions in building libraries of original programming and, for the last two years, have required that shows like “House of Cards” be shot using one of a handful of cameras that were suitable for narrative TV and could handle native 4K image capturing.
But what does that 4K requirement...
For streaming giants like Netflix and Amazon, there is a mandate to get ahead of the curve, with both companies already making select content available to customers in 4K. Both subscription services are also investing billions in building libraries of original programming and, for the last two years, have required that shows like “House of Cards” be shot using one of a handful of cameras that were suitable for narrative TV and could handle native 4K image capturing.
But what does that 4K requirement...
- 4/4/2017
- by Chris O'Falt
- Indiewire
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