Theatre uses new Samsung Led technology.
Major South Korean exhibitor Lotte Cinema today (July 13) opened what it claims is the world’s first projector-less digital cinema with Samsung Electronic’s new 4K Led screen in Seoul.
Dubbed the ‘Super S’, the new screen is in the Lotte World Tower branch of the conglomerate’s multiplex chain and will start screening Cars 3 and Spider-Man: Homecoming from tomorrow.
With 96 Led cabinets making up the 10.3m x 5.4m screen, the Super S has a brightness of 146 foot-lambert (Fl) – about 10 times that of the typical projection lamp – and supports High Dynamic Range (Hdr), according to Lotte Cinema.
Samsung Electronics also incorporated Jbl speakers from Harman, the automotive component and audio company it acquired earlier this year.
Hs Kim, president of Visual Display Business at Samsung Electronics, said: “On the basis of Samsung’s display technology, we’ve commercialised cinema Led screens that do not require projectors,” adding he was...
Major South Korean exhibitor Lotte Cinema today (July 13) opened what it claims is the world’s first projector-less digital cinema with Samsung Electronic’s new 4K Led screen in Seoul.
Dubbed the ‘Super S’, the new screen is in the Lotte World Tower branch of the conglomerate’s multiplex chain and will start screening Cars 3 and Spider-Man: Homecoming from tomorrow.
With 96 Led cabinets making up the 10.3m x 5.4m screen, the Super S has a brightness of 146 foot-lambert (Fl) – about 10 times that of the typical projection lamp – and supports High Dynamic Range (Hdr), according to Lotte Cinema.
Samsung Electronics also incorporated Jbl speakers from Harman, the automotive component and audio company it acquired earlier this year.
Hs Kim, president of Visual Display Business at Samsung Electronics, said: “On the basis of Samsung’s display technology, we’ve commercialised cinema Led screens that do not require projectors,” adding he was...
- 7/13/2017
- by hjnoh2007@gmail.com (Jean Noh)
- ScreenDaily
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