Simon Brew Jul 14, 2017
The trailers we sit through at the cinema have been just a little bit different this year, in one or two cases...
We’re all pretty well schooled on the drill now. For every big movie, there are likely to be three trailers. The first is a teaser trailer, the second is the full trailer, the third is something akin to the ‘payoff’ trailer, a phrase that’s been creeping in over the last year. But with at least 20-25 big movies every year, and lots and lots of not so big ones, that’s a lot of trailers to wade through. Just getting people to click and take notice is a job that movie studios are not able to take for granted.
But it’s in the cinema itself that a few little things are being tried out. The preamble before a film starts is, charitably,...
The trailers we sit through at the cinema have been just a little bit different this year, in one or two cases...
We’re all pretty well schooled on the drill now. For every big movie, there are likely to be three trailers. The first is a teaser trailer, the second is the full trailer, the third is something akin to the ‘payoff’ trailer, a phrase that’s been creeping in over the last year. But with at least 20-25 big movies every year, and lots and lots of not so big ones, that’s a lot of trailers to wade through. Just getting people to click and take notice is a job that movie studios are not able to take for granted.
But it’s in the cinema itself that a few little things are being tried out. The preamble before a film starts is, charitably,...
- 7/13/2017
- Den of Geek
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