In a bid to keep up with the fast-evolving TV viewing habits of its audience, Telemundo has launched a new Sunday night drama franchise billed as “Series Premium.”
The new weekly program aims to bring a host of high-concept series that run 10 to 15 episodes per season, a big shift from the traditional telenovela focus of Spanish-language TV. The initial roster of shows for the Sunday night showcase include “El Recluso,” bio-series “Nicky Jam: El Ganador,” crime drama “Falco,” and “El Secreto de Selena,” among others.
“Our objective is to carve a space on Sunday nights with shorter, high-value, high-ip stories, featuring world- class talent,” said Luis Silberwasser, president of Telemundo Networks. Telemundo recently tapped former Univision programming exec Ronald Day to serve as exec VP of Programming for Telemundo Networks.
Telemundo’s push into recurring series that mirror the offerings of English-language networks reflect the NBCUniversal network’s push to draw a younger audience.
The new weekly program aims to bring a host of high-concept series that run 10 to 15 episodes per season, a big shift from the traditional telenovela focus of Spanish-language TV. The initial roster of shows for the Sunday night showcase include “El Recluso,” bio-series “Nicky Jam: El Ganador,” crime drama “Falco,” and “El Secreto de Selena,” among others.
“Our objective is to carve a space on Sunday nights with shorter, high-value, high-ip stories, featuring world- class talent,” said Luis Silberwasser, president of Telemundo Networks. Telemundo recently tapped former Univision programming exec Ronald Day to serve as exec VP of Programming for Telemundo Networks.
Telemundo’s push into recurring series that mirror the offerings of English-language networks reflect the NBCUniversal network’s push to draw a younger audience.
- 4/22/2018
- by Anna Marie de la Fuente
- Variety Film + TV
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