The Incredibles – that popular Pixar family of super heroes – have long sought to keep villainy at bay and justice on the rise. Now they are taking on a new mission: helping the Walt Disney Company increase its flow of ad dollars.
Mr. Incredible, Elastigirl and the rest of their clan figures prominently into a sweepstakes that launches this week with Clorox, and will be announced via promotional spots appearing on such Disney properties as “Good Morning America” and on cable’s Disney Channels and Freeform. The ads will surface on linear, digital, and social outlets.
Walt Disney has long worked out deals that attach advertisers to its popular films, but the company is attempting to boost the experience, according to Rita Ferro, president of advertising sales for ABC-Disney TV Group and Ed Erhardt, president of global sales and marketing at ESPN.
“We are starting to evolve how we expand...
Mr. Incredible, Elastigirl and the rest of their clan figures prominently into a sweepstakes that launches this week with Clorox, and will be announced via promotional spots appearing on such Disney properties as “Good Morning America” and on cable’s Disney Channels and Freeform. The ads will surface on linear, digital, and social outlets.
Walt Disney has long worked out deals that attach advertisers to its popular films, but the company is attempting to boost the experience, according to Rita Ferro, president of advertising sales for ABC-Disney TV Group and Ed Erhardt, president of global sales and marketing at ESPN.
“We are starting to evolve how we expand...
- 5/15/2018
- by Brian Steinberg
- Variety Film + TV
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