The U.S. is awash in subscription streaming networks, with more than 200 of them now jockeying for viewers. But the BrewDog Network, a $5-a-month service launching today, introduces a bit of a new wrinkle.
The network will deliver a lineup of cocktail, craft beer, culinary and travel shows — not from a traditional TV programmer’s perspective, but from that of a seasoned brand marketer. BrewDog is a craft beer maker with U.S. headquarters in Columbus, Ohio, and since starting out in 2007 has secured distribution in 60 worldwide markets.
BrewDog co-founders James Watt and Martin Dickie got a taste of TV by hosting their own show, Brew Dogs on the Esquire Network. After NBCUniversal pulled the plug on the short-lived venture, the pair decided to forge ahead with a 24/7 network conveying the spirit of that show, which had developed an avid following.
In a press release, the execs called BrewDog Network...
The network will deliver a lineup of cocktail, craft beer, culinary and travel shows — not from a traditional TV programmer’s perspective, but from that of a seasoned brand marketer. BrewDog is a craft beer maker with U.S. headquarters in Columbus, Ohio, and since starting out in 2007 has secured distribution in 60 worldwide markets.
BrewDog co-founders James Watt and Martin Dickie got a taste of TV by hosting their own show, Brew Dogs on the Esquire Network. After NBCUniversal pulled the plug on the short-lived venture, the pair decided to forge ahead with a 24/7 network conveying the spirit of that show, which had developed an avid following.
In a press release, the execs called BrewDog Network...
- 8/27/2018
- by Dade Hayes
- Deadline Film + TV
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