Never one to shy away from a bold proclamation, Ufc president Dana White boasted last month that the $1.5 billion pact he struck in May with ESPN to make his mixed-martial arts outfit its new TV home has contributed to boosting the company’s valuation to $7 billion. That’s nearly double the $4 billion price tag that Endeavor (then Wme-img) and its investment partners ponied up in 2016 to buy Ufc.
But White’s calculations may not factor in indicators that Ufc’s popularity has been cooling off in recent years. While he has hyped the Oct. 6 Ufc 229 event featuring the return of Mma star Conor McGregor as its biggest yet — predicting over 2 million pay-per-view buys — PPV numbers for 2018 have lagged well behind the buy rate the Ufc enjoyed in 2016.
Two years ago, then-reigning stars like McGregor and Ronda Rousey routinely topped lineups that attracted 1 million per event. But Rousey jumped to WWE...
But White’s calculations may not factor in indicators that Ufc’s popularity has been cooling off in recent years. While he has hyped the Oct. 6 Ufc 229 event featuring the return of Mma star Conor McGregor as its biggest yet — predicting over 2 million pay-per-view buys — PPV numbers for 2018 have lagged well behind the buy rate the Ufc enjoyed in 2016.
Two years ago, then-reigning stars like McGregor and Ronda Rousey routinely topped lineups that attracted 1 million per event. But Rousey jumped to WWE...
- 9/28/2018
- by Todd Spangler
- Variety Film + TV
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