Netflix has become a big disruptor in Italy since launching half a dozen movies at the Venice Film Festival in September. Among the Netflix six were awards hopeful “Roma,” which won the Golden Lion, and local police-brutality drama “On My Skin,” which after the fest was released simultaneously online by Netflix and in 80 Italian theaters via distributor Lucky Red.
That day-and-date release outraged other Italian distributors, causing Lucky Red boss Andrea Occhipinti to resign as head of the national distributors’ association in September. His successor, Luigi Lonigro, chief of Rai Cinema’s 01 Distribution unit, worked with other industry representatives to draft new rules on release windows, which were unveiled this week. Italy will now enshrine into law the informal 105-day window between a film’s first theatrical screening and its availability on other platforms. Limited-release and under-performing titles can have even shorter lag periods – as little as 10 days. The law...
That day-and-date release outraged other Italian distributors, causing Lucky Red boss Andrea Occhipinti to resign as head of the national distributors’ association in September. His successor, Luigi Lonigro, chief of Rai Cinema’s 01 Distribution unit, worked with other industry representatives to draft new rules on release windows, which were unveiled this week. Italy will now enshrine into law the informal 105-day window between a film’s first theatrical screening and its availability on other platforms. Limited-release and under-performing titles can have even shorter lag periods – as little as 10 days. The law...
- 11/16/2018
- by Nick Vivarelli
- Variety Film + TV
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