Nothing takes you back to time and a place like the music of a particular era. That’s one big reason why music documentaries are flourishing at a time of enormous demand for high-end docu productions.
This year’s five Grammy Award nominees for best music film reflect the appetite for stories about renowned and beloved musical figures, from Whitney Houston to Itzhak Perlman to Elvis Presley to Quincy Jones. Music docus have a natural commercial appeal and a built-in core target audience, which provides a foundation for marketing efforts to spur word-of-mouth about a title.
“What’s beautiful about doing a music documentary is that it immediately transcends the borders of the docu-loving audience and the community of an artist’s fans,” said Vinnie Malhotra, Showtime’s head of documentary programming. “They’re emotional. There’s a nostalgia factor to them. At their best they give you new perspective...
This year’s five Grammy Award nominees for best music film reflect the appetite for stories about renowned and beloved musical figures, from Whitney Houston to Itzhak Perlman to Elvis Presley to Quincy Jones. Music docus have a natural commercial appeal and a built-in core target audience, which provides a foundation for marketing efforts to spur word-of-mouth about a title.
“What’s beautiful about doing a music documentary is that it immediately transcends the borders of the docu-loving audience and the community of an artist’s fans,” said Vinnie Malhotra, Showtime’s head of documentary programming. “They’re emotional. There’s a nostalgia factor to them. At their best they give you new perspective...
- 12/8/2018
- by Cynthia Littleton
- Variety Film + TV
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