Morphe, an indie beauty upstart that has made a name for itself in associating with top YouTube stars, has announced its latest product collaboration.
Following blockbuster eyeshadow palette releases alongside Jaclyn Hill and James Charles, the company has linked up with beauty guru Jeffree Star (12.7 million subscribers) on a co-branded brush set. The natural and synthetic collection comprises seven tools in a custom bag, priced at $49 and dropping tomorrow on Morphe.com and within the brand’s retail storefronts nationwide. In addition to the brush set, Star -- who owns his own beauty brand, which he said rakes in upwards of $100 million in revenues annually -- is introducing a set of three makeup sponges, priced at $16 for the trio.
This isn’t Star’s first collab with Morphe, though it is the first product that he has co-created with the company. Star’s eponymous makeup brand, Jeffree Star Cosmetics --...
Following blockbuster eyeshadow palette releases alongside Jaclyn Hill and James Charles, the company has linked up with beauty guru Jeffree Star (12.7 million subscribers) on a co-branded brush set. The natural and synthetic collection comprises seven tools in a custom bag, priced at $49 and dropping tomorrow on Morphe.com and within the brand’s retail storefronts nationwide. In addition to the brush set, Star -- who owns his own beauty brand, which he said rakes in upwards of $100 million in revenues annually -- is introducing a set of three makeup sponges, priced at $16 for the trio.
This isn’t Star’s first collab with Morphe, though it is the first product that he has co-created with the company. Star’s eponymous makeup brand, Jeffree Star Cosmetics --...
- 2/4/2019
- by Geoff Weiss
- Tubefilter.com
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