Fox News Channel typically delivers news headlines and popular opinion programming. On Wednesday, the 21st Century Fox-owned had something else to send – a message.
As more than 100 ad executives nibbled on Nutella crepes and mixed custom-made Bloody Marys, the cable-news outlet’s top executives and some of its best known anchors made a case for advertising across the network as activity around the 2020 presidential election draws near.
Not running commercials on Fox News means missing out on millions of consumers, said Marianne Gambelli, president of ad sales for the network during a presentation at its New York headquarters. The outlet “must be included in your media plan to ensure you reach this unduplicated audience,” she said.
Fox News made its Madison Avenue presentation as it has been parrying with the latest in a series of actions from liberal advocacy groups aimed at curbing ad support for some of its best-known hosts.
As more than 100 ad executives nibbled on Nutella crepes and mixed custom-made Bloody Marys, the cable-news outlet’s top executives and some of its best known anchors made a case for advertising across the network as activity around the 2020 presidential election draws near.
Not running commercials on Fox News means missing out on millions of consumers, said Marianne Gambelli, president of ad sales for the network during a presentation at its New York headquarters. The outlet “must be included in your media plan to ensure you reach this unduplicated audience,” she said.
Fox News made its Madison Avenue presentation as it has been parrying with the latest in a series of actions from liberal advocacy groups aimed at curbing ad support for some of its best-known hosts.
- 3/13/2019
- by Brian Steinberg
- Variety Film + TV
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