SundanceTV has lined up two unique ways to launch “State of the Union,” its 10-minute series starring Rosamund Pike and Chris O’Dowd.
Given its short-form nature, the 10-episode relationship series posed a unique scheduling challenge for the channel. But here’s how the show will unroll: Starting Monday, May 6, and running through Friday, May 17, SundanceTV will air one 10-minute episode at 10 p.m. each weeknight.
Because of symmetry of running a 10-minute show at 10 p.m. for 10 days, SundanceTV is dubbing the showcase “10@10.”
Meanwhile, for viewers who would prefer to binge the show faster, Sundance Now, SundanceTV.com and the SundanceTV app will upload two 10-minute episodes each day at 5 p.m. between May 6 and May 10. The network is dubbing it a “Digital Happy Hour,” and is aiming at a commuter audience.
“If you are on the train or a carpool, standing on the bus, having a quick...
Given its short-form nature, the 10-episode relationship series posed a unique scheduling challenge for the channel. But here’s how the show will unroll: Starting Monday, May 6, and running through Friday, May 17, SundanceTV will air one 10-minute episode at 10 p.m. each weeknight.
Because of symmetry of running a 10-minute show at 10 p.m. for 10 days, SundanceTV is dubbing the showcase “10@10.”
Meanwhile, for viewers who would prefer to binge the show faster, Sundance Now, SundanceTV.com and the SundanceTV app will upload two 10-minute episodes each day at 5 p.m. between May 6 and May 10. The network is dubbing it a “Digital Happy Hour,” and is aiming at a commuter audience.
“If you are on the train or a carpool, standing on the bus, having a quick...
- 3/27/2019
- by Michael Schneider
- Variety Film + TV
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