Exclusive: Change comes slowly to Hollywood’s venerable Musso & Frank restaurant. The so-called “new room” for dining opened in 1955; the menu didn’t offer a hamburger sandwich until recent times; and waiters seem to serve a lifetime appointment.
But now celebrating its 100th anniversary, the iconic Hollywood Boulevard eatery is about to undergo a major change: sometime late this fall, it will open three private dining rooms with special access entrances, all with an eye toward addressing a long-standing customer desire for more privacy.
“It’s something our customers have been asking about for years,” said Mark Echeverria, the COO and the fourth generation of his family involved in the restaurant’s operations. Plans for the space started germinating back in 2009 upon his appointment, and though it takes a long time to get anything through the city planning boards and to construct in old buildings, it appears that three private...
But now celebrating its 100th anniversary, the iconic Hollywood Boulevard eatery is about to undergo a major change: sometime late this fall, it will open three private dining rooms with special access entrances, all with an eye toward addressing a long-standing customer desire for more privacy.
“It’s something our customers have been asking about for years,” said Mark Echeverria, the COO and the fourth generation of his family involved in the restaurant’s operations. Plans for the space started germinating back in 2009 upon his appointment, and though it takes a long time to get anything through the city planning boards and to construct in old buildings, it appears that three private...
- 4/19/2019
- by Bruce Haring
- Deadline Film + TV
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