With total grosses this weekend around $110 million, “Avengers: Endgame” can’t come soon enough. In attendance, it’s the worst Easter weekend since at least 1994 — a period when the North American population was 20% less than what it is today.
It also marks the 13th weekend out of 16 so far in 2019 in which results lagged below the preceding year. This one is particularly grim because this 12% drop compares to a date one week post Easter. The actual 2018 Easter weekend grossed $140 million, which would represent a 21% drop. Best not to think about it.
That makes the results for “The Curse of La Llorona” stand out more. Budgeted at $9 million, this horror film (tangentially related to the “Conjuring” franchise) opened over $25 million. Easter weekend typically is a strong draw for Latino audiences, and they made up about half of the ticket buyers for this Mexican-folklore story. This is a core group that continues to be underserved by studios,...
It also marks the 13th weekend out of 16 so far in 2019 in which results lagged below the preceding year. This one is particularly grim because this 12% drop compares to a date one week post Easter. The actual 2018 Easter weekend grossed $140 million, which would represent a 21% drop. Best not to think about it.
That makes the results for “The Curse of La Llorona” stand out more. Budgeted at $9 million, this horror film (tangentially related to the “Conjuring” franchise) opened over $25 million. Easter weekend typically is a strong draw for Latino audiences, and they made up about half of the ticket buyers for this Mexican-folklore story. This is a core group that continues to be underserved by studios,...
- 4/21/2019
- by Tom Brueggemann
- Indiewire
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